Looking to get started in ‘thought leadership’? Content marketing can play a key role… Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their attention. Unlike traditional advertising which interrupts customers to get noticed, content marketing provides content that customers want in exchange for permission [...]
No more ‘fan’ pages!
Image via CrunchBase There’s a lot of confusion around Facebook pages, but I doubt this will clear things up… “Facebook is changing some terminology around how people become fans of its Pages product, a move that could be somewhat confusing but has apparently worked well in the company’s tests. “People will soon connect with your [...]
What are your marketing priorities for 2010?
The smart money is backing social media… Money spent on social media-related advertising is already expected to grow significantly this year, and now we also know that the medium is considered the top priority in the digital space according to a survey of senior marketers. The research, published today in eMarketer, shows that 45.4% of [...]
5 ways to get found
I had a great connect with an old friend who is a real estate rockstar in Barrington, IL. She’s not willing to accept anything less than being the dominant player in her industry and she’s looking at social media as a way to help her accomplish her objectives. Couldn’t help but think of her when [...]
How Many Impressions Does it Really Take?
via marketingsavant.com I came across a mention of this today and thought it appropriate to share. This is dated advice. Dated from 1885 to be more specific! Thomas Smith, a London Businessman, wrote a guide called Successful Advertising in 1885. The sayings he used are still being used today and form the foundation for the [...]
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While you were sleeping [social media edition] 2/9/2010
Social media has it’s own “while you were sleeping” today… “Although all is said and done when it comes to football this season, such is not the case for the Super Bowl advertisers. We’re now entering the entertaining aftermath of the Super Bowl ad showdown, and thanks to social media tracking services like Alterian and [...]
Tactic #5: Share, share, share…
It’s a well known secret in real estate that the three most important aspects of a property are ‘location, location, location’. In social media, there’s a similar mantra. It’s called ‘share, share, share’… “If you step back and take a look how information moves in Social Media, it’s quite different than “Traditional Media.” Back in [...]
A Turnaround for the Industry
Image via Wikipedia The trends that were remaking the industry before 2008 appear to be picking up where they left off. That means this year is likely to bring rapid growth for spending on ads in new media, resumed growth for spending on television advertising and struggles for print media, particularly newspapers. According to data [...]
While you were sleeping 3/23/10
Image by marchorowitz via Flickr If you’re reading the tea leaves, you know that ‘mobile’ is getting more important… “Speaking at a Mobile Marketing & Advertising event in Las Vegas to coincide with CTIA Wireless 2010, Diana Pouliot – director of mobile advertising at Google – revealed that one-third of all Google searches via the [...]
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