John Jantsch of Duct Tape Marketing writes: “Every business should operate with a set of plans – a plan for the business, a plan for cash, a plan for growth, and certainly a plan for marketing. Opening a business with no plan is kind of like driving somewhere you’ve probably never been without a map [...]
Write Your LinkedIn Profile for Your Future
First Impressions First, your headline matters. It’s what people see when they accept your invite, and it’s probably the fastest first impression one receives. If you work for a company, put that name in the headline. When I don’t see a company name, I wonder if you’re solo. Your Summary Here’s where I think the [...]
What’s Your Killer “Technology”?
The word “technology” is in quotes because I want to expand your view of how it’s used. Businesses that get talked about do something different from other businesses. Being different is such an essential ingredient in marketing a small business. You must also work, however, to bring that difference to the forefront of all marketing [...]
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