One of my favorite bloggers, Nilofer Merchant, is on to something here… People buy two categories of things. The distinct. And the generic. The distinct items are the things that have a limited commodity, that are artisan in nature, that are worth paying a premium for. They stand out for some reason. The generic items [...]

Todd’s take on Android tablets [including the Kindle Fire]
Here’s my first storify ‘story’ — an informal analysis of Android tablets in the 7″ or so space. Personally? I think the Kindle Fire’s a little lame but read on and let me know what you think in the comments… View the story “Todd’s take on the Android Tablet marketplace…” on Storify] Related articles Amazon’s [...]

Three Steps to Building an Incredible Brand
Today’s guest post is written by David Horne.
You want to build an incredible brand. This is one reason you became a marketing professional or started a company in the first place.
Who doesn’t want to create the next Google, Apple…

The Future of Marketing Is Crowdsourced
“Every two days now we create as much information as we did from the dawn of civilization up until 2003.” - Eric Schmidt, former CEO of Google There’s no better stat than Eric Schmidt’s to illustrate how radically the amount of information available to people has expanded. Just a decade ago, marketers were able to control [...]

Tools I use; iPad
n yesterday’s epic post, I wrote about what I call ‘context based computing’. Basically, in my world view, context based computing is using the right tool for the right job in the right place at the right time. Even I found it interesting that I omitted the iPad from the list of hardware I use. [...]

Strategies I use; “context based computing”
A few weeks ago, Mitch Joel zinged me [not directly, but indirectly] with a relatively innocuous statement he made on his blog… It’s hard to believe, but some brands have a Blog simply to appear higher up in the search engines. Can you imagine creating content for the sole purpose of trying to game the [...]





