Blogger ‘Becky’ of the Direct Incorporation blog writes… Recently, I came across an entry by Brad Feld on Huffington Post that changed my perspective on social media. The line “Focus on becoming a thought leader in your space.” was the real takeaway for me. In the old days (the 1990s), you’d have to be famous [...]
Don’t Do Marketing. Become A Thought Leader.
Brad Feld shares a great perspective today… If I were going to create the Brad Feld sound bite for Marketing it would go something like this “Don’t do marketing. Focus on becoming a thought leader in your space. Talk everyday with your customers, perspective customers, partners, and the world about why you do what you [...]
Guy Kawasaki’s thoughts on online life
“Guy Kawasaki visited Ireland to deliver his Art Of The Start talk at the Irish Software Association’s annual conference. His ‘Irished-up’ version of the talk was warmly received by a packed house. Despite his busy work and tourist schedule (this was his first visit to Ireland) Guy found time to sit down and discuss his [...]
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