Posted on January 27, 2012
by Todd Lohenry
in Recommended Reading, Thought Leadership
I just started digging into Craig Bading’s book “Brand Stand” and it looks very promising… There is a growing need among consumers for brand authenticity and informative content from which they can make up their own minds. Audiences are asking for and, in some cases, demanding true engagement with their brands. With the expectations and [...]
Posted on January 7, 2012
by Todd Lohenry
in Blogging, Social Media
Francine Hardaway of Stealthmode Partners has some good thoughts about brand building for beginners here… So you’ve made the resolution that in 2012 you are finally going to “get into” social media and use it to build a brand for yourself or your business. You’re not a geek, and you’re not with a big corporation [...]
Posted on December 22, 2011
by Todd Lohenry
in Tools
Ponder this as you make your business plans for the new year… Your personal brand is the true reflection of you at any given point in time while change is a continual process as we journey through life. How we change and the affect it has on our brand is something to always take into [...]
Posted on December 13, 2011
by Todd Lohenry
in Facebook, Just in case, Social Media, Tools
Takeaway 1: More Twitter Users, More Tweeting The new focus on discovery makes Twitter a stronger contender for information gathering. The activity feed also allows users to feel more connected to the people they follow by giving users a better idea of how their tweets impact others, making Twitter much more appealing to the once [...]
Posted on December 11, 2011
by Todd Lohenry
in Thoughts, Tools
Here’s a good reminder from author Rebecca Rapple… Its a personal brand, so it should be all about you, right? Your accomplishments. Your history. Your personality. Your unique perspective. Right? Wrong. If your personal brand is all about you, no one is going to care. You will be ignored. People will yawn. Your personal brand [...]
Posted on December 8, 2011
by Todd Lohenry
in Social Media, Tools
Author Devin Hughes cites one of my all time favorite articles over at the Personal Branding Blog. I love the way he connects the dots between Tom Peters’ article and how YOU can take advantage of social media to build ‘The Brand Called You’… Approximately 15 years ago, Tom Peters wrote “The Brand Called You” [...]
Posted on December 7, 2011
by Todd Lohenry
in Blogging, Facebook, Social Media, Tools
My good friend and [sometimes] collaborator Dana VanDen Heuvel has some great thoughts on building your personal brand within a large organization… Social media marketing within a large business has its benefits, but when it comes to figuring out a way to incorporate all facets of the business into the plan, things become a little [...]
Posted on December 7, 2011
by Todd Lohenry
in Blogging, Curation, Social Media, Thought Leadership, Tools
Image by stefano principato via Flickr Author Heather Huhman has some good reasons as to why you should pay attention to your personal brand – especially when it comes to finding work… Here are some reasons how your personal brand can get you hired. It will make you stand out. By creating your personal brand [...]