e1evation

Tag Archives: Brand

The brand called you

Posted on March 2, 2010 by Todd Lohenry in Social Media

Image via Wikipedia Tom Peters wrote this article over 12 years ago, but it’s truer now than it was then… “The good news — and it is largely good news — is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a [...]

Leave a comment • Continue Reading →

How often should I post?

Posted on March 1, 2010 by Todd Lohenry in Blogging, Social Media, Technology

Image via Wikipedia Let’s start here… “Without question, blogging provides an effective way to market your business, be a valuable resource and build your personal brand online. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create [...]

Leave a comment • Continue Reading →

define:brand

Posted on December 13, 2009 by Todd Lohenry in Facebook, Social Media, Thoughts

I got this from Seth Godin who got it from the Google dictionary… “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t [...]

Leave a comment • Continue Reading →

The Brand called You…

Posted on October 23, 2009 by Todd Lohenry in Technology

Image via Wikipedia …is not a new concept — Tom Peters rolled it out a couple of years ago — but it’s just as relevant today as it was then. Even more so! “That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee [...]

Leave a comment • Continue Reading →