Tag Archives: Business

The Value of Being LinkedIn

So just how epic is LinkedIn?

Leave a comment Continue Reading →

On sharing…

http://youtu.be/yocKV5iIso0

The first commandment of social media is ‘share, share, share’. A blog should be designed in such a way as to facilitate that sharing, both for the author AND the reader. Here are some practical tips on how I use sharing from my blog to drive traffic and engagement…

Leave a comment Continue Reading →

Facebook roundup for 4/3/2012

http://youtu.be/vJtf7R_oVaw

My weekly roundup of all things Facebook…

Leave a comment Continue Reading →

Selling Through Social Media To Close More Leads

Can you use social media to sell B2B? Consider this…

Leave a comment Continue Reading →

My morning reading and curation workflow…

http://youtu.be/zaNhjHsSYCA

How I efficiently read and share news as a means of ‘thought leadership’ marketing…

Leave a comment Continue Reading →

The Opportunity for Business

Chris Brogan starts the week with a very zen-like perspective on social media… A lot of what we do in social networks certainly seems busy and active. We tweet. We share. We pass on articles (sometimes because we’ve been asked/begged/pleaded with to share them). We skim a lot. We glance over a post or concept [...]

Leave a comment Continue Reading →

Tools for thought leadership

I’m thinking about ‘thought leadership’ marketing and the tools that enable it…

Leave a comment Continue Reading →
Image representing Gmail as depicted in CrunchBase

Master your Gmail!

If Gmail is so easy, why do people still have hundreds — thousands — of unread emails in their inboxes? In part it’s because technology without good thinking and tactics means nothing… I teach my students that email should be for ‘just in time’ information — information that affects relationships and revenue. Everything else belongs [...]

1 Comment Continue Reading →
An example of the share buttons common to many...

Social media and your communication strategy

Struggling with social media and how it fits into your communications strategy? Perhaps this will help…

Leave a comment Continue Reading →
Enhanced by Zemanta

How Not to Think About Thought Leadership (and How to Do It Right)

Ann Handley who literally wrote the book on content marketing tweeted this article by Haydn Shaughnessy on how to do thought leadership right… Like content strategy, thought leadership is a relatively new option for companies that want to improve their visibility and connections online in ways that prompt sales leads to come to you. But [...]

Leave a comment Continue Reading →