…There are some definite advantages that solo professionals (a.k.a. freelancers) can offer their clients that traditional companies usually cannot. Here are seven of those advantages: Quick decision-making. A freelancer is able to make decisions very quickly. In fact, he or she is the decision-maker. In contrast, large corporations may have multiple layers of approval that [...]
Mirror, Mirror on the Wall, I’m My Ideal Client After All
Business owner? This one is definitely worth your time… I believe that most businesses are uniquely suited to serve a narrowly defined ideal client. Determining just who that is, and making their description a central theme of all of our marketing communications, is one of the foundational elements of good marketing strategy. There are countless [...]
7 reasons why your marketing plan doesn’t work…
John Jantsch of Duct Tape Marketing writes: “Every business should operate with a set of plans – a plan for the business, a plan for cash, a plan for growth, and certainly a plan for marketing. Opening a business with no plan is kind of like driving somewhere you’ve probably never been without a map [...]
#toppicks for May 20, 2011
Is Dentistry retail and should you treat your practice as a retail business? May 19, 2011 Facebook Old Groups Migration to New Groups – What You Need To Know May 10, 2011 How Do I Get More Leads in the Top of the Funnel 5 May 19, 2011 How Do I Get More Leads in [...]
John Spence on Building a Culture of Accountability
Inability to effectively execute key strategies… and then lack of accountability for that failed execution… is probably the single most costly business issue today. Most organizations are not held back by a lack of creativity, innovation or a supply of good ideas. What hamstrings most businesses is the inability to translate all of those great ideas… [...]
The One Service Every Consultant Should Offer
Great stuff! “A participant of a recent webcast asked me if there is one service every consultant should offer. I didn’t hesitate with my answer. Every practice, no matter how different, should offer clients a diagnostic assessment. You might refer to this service as a strategic review, a gap analysis, a business process evaluation, or [...]
Transform Your Website Into a Sales Powerhouse
“There’s never been a better time to take advantage of the expansive opportunities for online business development and growth that the internet affords. According to a Juniper Research study, the number of U.S. internet shoppers will grow at an average rate of 12 percent per year through 2010, resulting in more than $144 billion in [...]
3 Tips For Making Every Website A Lead Generating Machine
“As a lead generation tool, your website provides a virtual wonderland of sales and marketing opportunities. It’s easily accessible, available 24/7, highly visible, and gives you the ability to present your company and services in your most positive light. Plus, your site gives prospects the ability to find you whenever they need to. All this [...]
Your First Moves in Social Media
Image by acnatta via Flickr Okay, so you’ve decided I’m not crazy, and you’re going to try out some of this social media stuff. Where should you start? I’ve got some advice. via blog.success.com If you’re intrigued by the idea of applying social media to your business, you’ll want to follow the ‘via’ link to [...]
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What would I do…
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Evernote: The key to my productivity and Getting Things Done [GTD] workflow
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Coping With Email Overload
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How to Be a Leader in an Age of Information Overload
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I was wrong about Tumblr…
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3 hours of content management
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I’m speaking today on the benefits of “Social CRM”…
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Facebook roundup for 5/22/2012
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Blogging roundup for 5/21/2012
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How To “Eat” Information
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Todd Lohenry: The Omnibar is the fancy name Google gives the add...
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Stacy: What is the Google Omnibar?...
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ViewSonic ViewPad: Pretty component to content. I just stumbled upon ...
