
Posted on July 31, 2011 by Todd Lohenry in Social Media, Thoughts, Tools
Interesting thoughts from Jay Baer’s “Convince & Convert” blog… Here are some additional ideas… “Before you begin, commit to worrying about social media tools last, not first. Why? Because tools will change. They always do. There was a time when Netscape seemed invincible. Yahoo, too. Myspace also. If you fall in love with tools, you’ll [...]

Posted on June 25, 2011 by Todd Lohenry in Social Media, Tools
…does a great job of inventorying social media tactics and tools… Questions? Feedback? Make a comment or use the contact page…
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Posted on February 21, 2011 by Todd Lohenry in Social Media, Technology
Hmmm. Looks like everything you need to know about social media you may have learned in kindergarten. Not quite, but this confirms some of my preconceived notions… “There are hundreds of ways to exploit social media to help your business or to build your personal brand but one that should stand head and shoulders above [...]
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Posted on February 13, 2011 by Todd Lohenry in Technology
This list from author Matthew Shofoluwe is a good start… “Business, like any organism, has to adapt to it’s environment. While the underlying principles for conducting businesses may remain unchanged, some areas are almost always in need of new and better ways of doing the same things. An example of such area is in communication. [...]

Posted on February 2, 2011 by Todd Lohenry in Technology
Image by werktuigendagen via Flickr AgWired, the social media voice of the agriculture industry reports that AGCO, one of the world’s largest agricultural equipment manufacturers, is effectively using social media to stimulate sales in a down economy… AGCO is providing a great example of how to integrate social media and networking into their communications strategy [...]

Posted on March 1, 2010 by Todd Lohenry in Technology
Image via Wikipedia Let’s start here… “Without question, blogging provides an effective way to market your business, be a valuable resource and build your personal brand online. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create [...]
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Posted on February 24, 2010 by Todd Lohenry in Uncategorized
What does this movie intro have to do with social media? Absolutely nothing unless you exclude the song. [Sorry, but this was the only recording I could find of the classic Perry Como song -- now pay attention!] Check out those lyrics once again: “You’ve got to accentuate the positive Eliminate the negative Latch on [...]

Posted on January 17, 2010 by Todd Lohenry in Social Media, Thoughts
Image by Getty Images via Daylife Great stuff from patgermelman’s blog… “There are social media formulas that you can pick and choose from and adapt to fit your schedule, staff, and resources. There’s a virtual candy store of platforms and options. Here’s the secret…they all take work. There are no silver bullets. If someone claims [...]
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Posted on December 20, 2009 by Todd Lohenry in Technology
…with the issue of what is the best way to graphically depict the relationship between the various social media tools that I use. I think I may just end up settling with a flow chart for now, however, I’m finding some interesting stuff along the way such as this… Social Media Maps