Interesting thoughts from Jay Baer’s “Convince & Convert” blog… Here are some additional ideas… “Before you begin, commit to worrying about social media tools last, not first. Why? Because tools will change. They always do. There was a time when Netscape seemed invincible. Yahoo, too. Myspace also. If you fall in love with tools, you’ll [...]
Social media strategy in 7 steps
Posted on July 31, 2011 by Todd Lohenry in Social Media, Thoughts, Tools
The conversation prism…
Posted on June 25, 2011 by Todd Lohenry in Social Media, Tools
…does a great job of inventorying social media tactics and tools… Questions? Feedback? Make a comment or use the contact page…
Share, share, share…
Posted on February 21, 2011 by Todd Lohenry in Social Media, Technology
Hmmm. Looks like everything you need to know about social media you may have learned in kindergarten. Not quite, but this confirms some of my preconceived notions… “There are hundreds of ways to exploit social media to help your business or to build your personal brand but one that should stand head and shoulders above [...]
Resolve to get a website…
Posted on February 13, 2011 by Todd Lohenry in Social Media, Technology
This list from author Matthew Shofoluwe is a good start… “Business, like any organism, has to adapt to it’s environment. While the underlying principles for conducting businesses may remain unchanged, some areas are almost always in need of new and better ways of doing the same things. An example of such area is in communication. [...]
AGCO is harvesting the benefits of social media
Posted on February 2, 2011 by Todd Lohenry in Social Media, Technology
Image by werktuigendagen via Flickr AgWired, the social media voice of the agriculture industry reports that AGCO, one of the world’s largest agricultural equipment manufacturers, is effectively using social media to stimulate sales in a down economy… AGCO is providing a great example of how to integrate social media and networking into their communications strategy [...]
How often should I post?
Posted on March 1, 2010 by Todd Lohenry in Blogging, Social Media, Technology
Image via Wikipedia Let’s start here… “Without question, blogging provides an effective way to market your business, be a valuable resource and build your personal brand online. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create [...]
Accentuate the positive, eliminate the negative
Posted on February 24, 2010 by Todd Lohenry in Social Media
What does this movie intro have to do with social media? Absolutely nothing unless you exclude the song. [Sorry, but this was the only recording I could find of the classic Perry Como song -- now pay attention!] Check out those lyrics once again: “You’ve got to accentuate the positive Eliminate the negative Latch on [...]
Social media fairy tails
Posted on January 17, 2010 by Todd Lohenry in Social Media, Thoughts
Image by Getty Images via Daylife Great stuff from patgermelman’s blog… “There are social media formulas that you can pick and choose from and adapt to fit your schedule, staff, and resources. There’s a virtual candy store of platforms and options. Here’s the secret…they all take work. There are no silver bullets. If someone claims [...]
Lately I’ve been struggling…
Posted on December 20, 2009 by Todd Lohenry in Social Media, Technology
…with the issue of what is the best way to graphically depict the relationship between the various social media tools that I use. I think I may just end up settling with a flow chart for now, however, I’m finding some interesting stuff along the way such as this… Social Media Maps
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What would I do…
April 17, 2012
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Evernote: The key to my productivity and Getting Things Done [GTD] workflow
February 24, 2012
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Coping With Email Overload
May 2, 2012
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How to Be a Leader in an Age of Information Overload
April 4, 2012
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I was wrong about Tumblr…
April 20, 2012
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3 hours of content management
May 23, 2012
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I’m speaking today on the benefits of “Social CRM”…
May 23, 2012
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Facebook roundup for 5/22/2012
May 22, 2012
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Blogging roundup for 5/21/2012
May 21, 2012
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How To “Eat” Information
May 17, 2012
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