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John Jantsch has a great perspective on the planning that usually happens at this time of year and how to make it meaningful… “About this time of year, some people get in planning mode for the new year. Often times this planning involves dragging out white boards and reviewing last year’s plan to evaluate progress. [...]
7 reasons why your marketing plan doesn’t work…
John Jantsch of Duct Tape Marketing writes: “Every business should operate with a set of plans – a plan for the business, a plan for cash, a plan for growth, and certainly a plan for marketing. Opening a business with no plan is kind of like driving somewhere you’ve probably never been without a map [...]
How I Find Time To Make Media
‘Thought leadership’ marketing takes time! Here’s one man’s perspective on taking that time to ‘make media’ as he says… This is a chicken or the egg causality dilemma for me: as I create more media, my media consumption has changed or my media consumption has changed, hence I’m able to create more media. I really don’t know [...]
How and Why I Still Devour Blogs
Image via Wikipedia 2011 marks my eighth year of blogging. In that time I’ve logged over 2500 blog posts, acquired around 143,000 subscribers and had this blog named by the likes of Forbes magazine as their favorite for both marketing and small business. If this asset has delivered any measure of success I can tell [...]
Personal branding is a decidedly human endeavor
John Jantsch of DuctTape Marketing on personal branding… “I participated in the 2007 Global Telesummit titled A Brand You World… In my view, branding has always been a very human endeavor. This is so true for the small business owner and certainly a wise approach for the person trying to create a career that nourishes. [...]
Facebook is not the house
“These days I can’t get through a presentation on the use of social media in marketing without someone inquiring whether they should use Facebook as the primary web presence for their business. “I mean, it’s free and look at all these cools tools you can add to your Fan Page.” Let me be very clear [...]
7 Steps to Creating a Sure-Fire Marketing System
While this may be hard for some business owners to come grips with – leaning instead towards the “marketing is a strange form of creative voodoo thinking” – marketing is not only a system, it may be the most important system in any business. To understand how to approach marketing for your business, it may [...]
Consume, create, connect!
John Jantsch recently wrote on the topic of “Profiting from other people’s content”. He says… “Don’t be alarmed by that title — I’m not talking about stealing content for gain, I’m talking about adding the filtering and aggregating of content to your content consumption, creation and sharing routine. Pretty much everyone has bought into the [...]
While you were sleeping 2/19/2010
Image via CrunchBase Here’s a weekend project for you. Speed up Windows 7! “No matter which version of Windows you use, you will find your PC slowing down after a few months of regular use. This holds true for the latest incarnation as well – Windows 7. There are several third-party utilities that optimize Windows, [...]
Will blogging become essential for lawyers to establish trust?
Image via Wikipedia In order to establish trust these days, producing helpful content for your target audience is essential. This per John Jantsch, publisher of Duct Tape Marketing, a leading resource on small business marketing. …[P]eople today have come to expect to find information about any product, service, company, individual, cause or challenge they face [...]
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What would I do…
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Evernote: The key to my productivity and Getting Things Done [GTD] workflow
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Coping With Email Overload
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How to Be a Leader in an Age of Information Overload
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I was wrong about Tumblr…
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3 hours of content management
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I’m speaking today on the benefits of “Social CRM”…
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Facebook roundup for 5/22/2012
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Blogging roundup for 5/21/2012
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How To “Eat” Information
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Todd Lohenry: The Omnibar is the fancy name Google gives the add...
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Stacy: What is the Google Omnibar?...
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ViewSonic ViewPad: Pretty component to content. I just stumbled upon ...
