Posted on April 21, 2012
by Todd Lohenry
in Content Management, Content Marketing, Thought Leadership, Thoughts
Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? ‘Thought leadership’ marketing. To my mind, if you want to be a thought leader there are only two things you need to do well: Deepen your expertise through a continuous learning [...]
Posted on April 19, 2012
by Todd Lohenry
in Just in case
Want the world to know you’re an expert? What better way than to leverage social media effectively?
Posted on April 16, 2012
by Todd Lohenry
in Blogging, Curation, Tactics, Technology, Tools
http://youtu.be/w5DJPH_lFWA
I coach a lot of people on how to use WordPress effectively for ‘thought leadership’ marketing. One of the most important things to include in every post is a relevant picture. Why? HubSpot says: If you’ve ever read a book with a child, you probably know they find pictures more interesting than words; but are [...]
Posted on April 16, 2012
by Todd Lohenry
in Blogging, Content Marketing
[View the story "Blogging and content marketing for 4/16/2012" on Storify] Blogging and content marketing for 4/16/2012 My weekly roundup of all things bloggy… Storified by Todd Lohenry · Mon, Apr 16 2012 11:13:02 Utexas In the news: Information Obesity: Does Your Audience Really Need Your Content?The use of food metaphors to refer to content [...]
Posted on April 12, 2012
by Todd Lohenry
in Infographics, Just in case
Cool ‘infographic’ from Tony Shin! Created by: Online MBA Programs Related articles Why Did Facebook Buy Instagram for $1 Billion?? (newspapergrl.com) How Instagram Went From Zero To $1 Billion In 17 Months [Infographic] (socialtimes.com) Facebook purchases top foursquare API client Instagram (aboutfoursquare.com) Facebook’s Instagram Purchase Spurs Account Deletion Posts (v3im.com) Facebook acquires Instagram for $1 [...]
Posted on April 12, 2012
by Todd Lohenry
in Just in case
I’ve officially told over 100 stories with Storify so I guess you can say that I officially love it! Thanks to the guys at Storify — especially Burt and Jeff — who make and support such a great technology. I think the future of blogging looks a lot like Storify… Here are some of my [...]