Are you one of the people who use the word “Google” as a verb? If so, you surely realize the critical importance the search engine plays in the evolving business environment. But have you considered Google’s power apart from its function as a search engine? Google has many assets that businesses can overlook or forget [...]
5 Google Local Stats Every Marketer Should Know
At South By South West Interactive, Marissa Mayer, Google’s Vice President of Consumer Products, spoke about the current state of many of Google’s location-focused applications. Five important statistics stood out as the major takeaways for marketers looking to promote their businesses at the local level. Mayer discussed many of Google’s local applications, including Google Maps [...]
40% Of Google Maps Usage Is Mobile
Today at a SXSW talk, Google VP Marissa Mayer took the stage to talk about location — mobile location, in particular. The theme isn’t a surprise since Mayer recently shifted her role from leading Google’s search team to heading their local efforts. Her talk was mostly an overview/demo of Google’s recent product launches, but it did [...]
While you were sleeping 2/12/2010
Image via Wikipedia In no particular order… “Here’s a nice surprise from Google’s Maps team: just like Gmail, Google Maps now also have the Labs feature (it’s the little green vial in the top right menu), which brings experimental new features for you to try out.” Source: Google Maps Get Labs With Nine Cool New [...]
At least 3 reasons why I’m not Buzzing with enthusiasm
Image via CrunchBase At least two people in the Googleverse are underwhelmed with Buzz; me and internet maven Richard Scoble. Scoble bats first… “Together with a lot of web workers, I depend on being able to skim through information sources quickly. Services like Google Reader are well-optimized for doing this, especially in List mode. (To [...]
Einstein’s Razor or FriendFeed?
http://www.youtube.com/watch?v=tbad22CKlB4
Which one will win out? One of the maxims I always try to keep in mind is ‘Einstein’s Razor’. In case you aren’t familiar with it, Einstein’s Razor states that “things should made be as simple as possible but no simpler”. I try to apply that to my life in many ways, but especially when [...]
While you were sleeping 3/23/10
Image by marchorowitz via Flickr If you’re reading the tea leaves, you know that ‘mobile’ is getting more important… “Speaking at a Mobile Marketing & Advertising event in Las Vegas to coincide with CTIA Wireless 2010, Diana Pouliot – director of mobile advertising at Google – revealed that one-third of all Google searches via the [...]
Are location-based services overrated?
Image via CrunchBase Please consider this… “Despite the buzz around location-based services, I have been ambivalent, if not skeptical about the technology.As much as social media has encouraged people to share information, I have not been convinced there is the same amount of enthusiasm for broadcasting your location.There’s the issue of privacy, as well as [...]
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