Posted on February 16, 2011
by Todd Lohenry
in Facebook, Featured, Social Media, Technology, Thoughts, Trends
John Jantsch recently wrote on the topic of “Profiting from other people’s content”. He says… “Don’t be alarmed by that title — I’m not talking about stealing content for gain, I’m talking about adding the filtering and aggregating of content to your content consumption, creation and sharing routine. Pretty much everyone has bought into the [...]
Posted on February 15, 2011
by Todd Lohenry
in 5 Minute University, Featured, Social Media, Technology
Image via CrunchBase Yesterday, I passed the 400 post mark. 400 posts over 18 months. Wow! Roughly a post a day for a year and a half. Is that a lot? Is that too little? I really don’t know. What I do know is this — when I use my ‘pass or play’ methodology, traffic [...]
Posted on February 8, 2011
by Todd Lohenry
in Social Media, Technology
Image by Freedom To Marry via Flickr Google fired back at Steve Jobs… “Google’s Android smartphone operating system is clearly aimed at the same customers that might be interested in picking up an Apple iPhone. But it looks like Google may not only be interested in taking the iPhone down a notch or two — [...]
Posted on February 3, 2011
by Todd Lohenry
in Featured
Stay on top of your industry, that is. If you’re a business professional in any category and you’re not using Google Reader or some lesser tool to monitor newsfeeds, I’m very concerned about your future. Whoa. What did you say, Todd? I said, I’m very concerned about your future! You see, unless you’re working on [...]
Posted on January 5, 2011
by Todd Lohenry
in Social Media, Technology, Thoughts
Image via CrunchBase Are you fascinating? I sure am and Google Reader is the reason why — well, one of them anyway! “The primary goal of your social media activities—whether for your personal brand or your organization’s brand—is to establish yourself as a fascinating subject-matter expert. The only exception to this is if you are [...]
Posted on December 29, 2010
by Todd Lohenry
in Facebook, Technology
Image via CrunchBase Interesting data from a great source that should have you thinking… “In the digital era, news has become omnipresent. Americans access it in multiple formats on multiple platforms on myriad devices. The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone. [...]
Posted on December 27, 2010
by Todd Lohenry
in Social Media, Technology
Image via CrunchBase At least two people in the Googleverse are underwhelmed with Buzz; me and internet maven Richard Scoble. Scoble bats first… “Together with a lot of web workers, I depend on being able to skim through information sources quickly. Services like Google Reader are well-optimized for doing this, especially in List mode. (To [...]
Posted on October 20, 2010
by Todd Lohenry
in Facebook, Just in case, Social Media
Image via CrunchBase What do you do when a client ruins something you’ve created for them? Anyone in a service business knows that you can’t protect the assets you develop for a client from the client themselves. You can’t defend the work you did for them when it no longer resembles the actual work you [...]
Posted on October 6, 2010
by Todd Lohenry
in Facebook, Social Media, Technology
Image via CrunchBase While big brands and agencies have the luxury of resources and money, local businesses don’t. What they need is a social-media dashboard — an all-in-one, Web-based monitoring tool for Facebook, Twitter, and other social sites where customers hang out — that can optimize their online presence, engage with users and manage social [...]
Posted on September 29, 2010
by Todd Lohenry
in Social Media, Thoughts
Image via CrunchBase Lately there’s been renewed interest in building links via social media monitoring. To build links this way, a link builder creates a monitoring search in their favorite social media tool and waits for it to find news stories, blog posts, tweets, comments, and other social content. Each new post is an opportunity [...]