Tag Archives | HiveFire

Curation: How to Act on This Not-So-Overlooked Content Marketing Opportunity

By Todd Lohenry + on December 5, 2011 in Content Marketing, Curation, Social Media, Thought Leadership

Pawan Deshpande, CEO HiveFire, Inc. recently wrote… Last month, HiveFire unveiled the findings of its 2011 B2B Marketing Trends Survey. Marketers, media and influencers alike immediately took notice of one of the key findings: 82 percent of B2B marketers now use content marketing, outpacing traditional tactics like search marketing, events, public relations and even print, [...]

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