Tag Archives | HubSpot

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Inbound marketing…

By + on November 5, 2012 in Social Media

Let’s take a look at inbound marketing HubSpot style…

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Facebook roundup for 4/24/2012

By + on April 24, 2012 in Facebook

My weekly roundup of all things Facebook…

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How to easily include images in your posts…

By + on April 16, 2012 in Blogging, Curation, Tactics, Technology, Tools
http://youtu.be/w5DJPH_lFWA

I coach a lot of people on how to use WordPress effectively for ‘thought leadership’ marketing. One of the most important things to include in every post is a relevant picture. Why? HubSpot says: If you’ve ever read a book with a child, you probably know they find pictures more interesting than words; but are [...]

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10 Great Ideas for Valuable Curated Content

By + on April 3, 2012 in Blogging, Content Marketing, Google, Social Media, Thought Leadership

I’m a huge fan of curation as a means of attracting attention to your thought leadership position. Here’s a great perspective from HubSpot on the value of curation done well… Curated content, or content aggregated from various sources into one comprehensive resource (be it a blog post, an ebook, a presentation, etc.) can be a [...]

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The Opportunity for Business

By + on March 26, 2012 in Just in case, Social Media

Chris Brogan starts the week with a very zen-like perspective on social media… A lot of what we do in social networks certainly seems busy and active. We tweet. We share. We pass on articles (sometimes because we’ve been asked/begged/pleaded with to share them). We skim a lot. We glance over a post or concept [...]

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Blogging and content marketing trends for this week @ e1evation

By + on February 13, 2012 in Blogging, Content Marketing, Facebook, Social Media

Happy Monday! Time to talk about trends in blogging and content marketing. First, though, a confession. I accidentally used decaf instead of regular and I’ve been dragging my butt around all day. This blog is fueled by coffee and now that I’ve had a good cup, life can start [at 3:27PM]! Here’s my bias; blogging [...]

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This week in LinkedIn @ e1evation

By + on February 3, 2012 in Facebook, Infographics, LinkedIn, Social Media

LinkedIn has been the ‘red headed step child’ i.e., the neglected tool in my content management and social media strategy for awhile. Thank goodness my class at Northeast Wisconsin Technical College forces me to get current at least three times per year! Where would I be without those students?

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11 Ways to Use Content to Build Online Authority

By + on January 14, 2012 in Content Marketing, Just in case, TODDx Talks

HubSpot has some great thoughts on building online authority that I’d like to share with you… When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry? Being an online authority essentially means you’re not only a [...]

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Content Curation and Adding Value

By + on December 31, 2011 in Content Management, Curation, Social Media, Thoughts, TODDx Talks, Tools

mjfern? If you blog, you will have critics. Recently someone took me to task for this post on this blog… Go to the source if you’d like the rest of his perspective. Comment, call or ‘connect’ so we can talk about how this applies to you and your organization… via A Marketer’s Guide to Content [...]

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A Marketer’s Guide to Content Curation

By + on December 28, 2011 in Content Marketing, Curation, Facebook, Tools

Image via CrunchBase Kipp Bodnar of HubSpot shares his thoughts on curation as a marketing strategy… There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become [...]

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