Posted on April 16, 2012
by Todd Lohenry
in Blogging, Curation, Tactics, Technology, Tools
http://youtu.be/w5DJPH_lFWA
I coach a lot of people on how to use WordPress effectively for ‘thought leadership’ marketing. One of the most important things to include in every post is a relevant picture. Why? HubSpot says: If you’ve ever read a book with a child, you probably know they find pictures more interesting than words; but are [...]
Posted on April 3, 2012
by Todd Lohenry
in Blogging, Content Marketing, Google, Social Media, Thought Leadership
I’m a huge fan of curation as a means of attracting attention to your thought leadership position. Here’s a great perspective from HubSpot on the value of curation done well… Curated content, or content aggregated from various sources into one comprehensive resource (be it a blog post, an ebook, a presentation, etc.) can be a [...]
Posted on March 26, 2012
by Todd Lohenry
in Just in case, Social Media
Chris Brogan starts the week with a very zen-like perspective on social media… A lot of what we do in social networks certainly seems busy and active. We tweet. We share. We pass on articles (sometimes because we’ve been asked/begged/pleaded with to share them). We skim a lot. We glance over a post or concept [...]
Posted on February 13, 2012
by Todd Lohenry
in Blogging, Facebook, Social Media
Happy Monday! Time to talk about trends in blogging and content marketing. First, though, a confession. I accidentally used decaf instead of regular and I’ve been dragging my butt around all day. This blog is fueled by coffee and now that I’ve had a good cup, life can start [at 3:27PM]! Here’s my bias; blogging [...]
Posted on February 3, 2012
by Todd Lohenry
in Facebook, Infographics, LinkedIn, Social Media
LinkedIn has been the ‘red headed step child’ i.e., the neglected tool in my content management and social media strategy for awhile. Thank goodness my class at Northeast Wisconsin Technical College forces me to get current at least three times per year! Where would I be without those students?
Posted on January 14, 2012
by Todd Lohenry
in Content Marketing, Just in case
HubSpot has some great thoughts on building online authority that I’d like to share with you… When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry? Being an online authority essentially means you’re not only a [...]
Posted on December 31, 2011
by Todd Lohenry
in Content Management, Curation, Social Media, Thoughts, Tools
mjfern? If you blog, you will have critics. Recently someone took me to task for this post on this blog… Go to the source if you’d like the rest of his perspective. Comment, call or ‘connect’ so we can talk about how this applies to you and your organization… via A Marketer’s Guide to Content [...]
Posted on December 28, 2011
by Todd Lohenry
in Content Marketing, Curation, Facebook, Tools
Image via CrunchBase Kipp Bodnar of HubSpot shares his thoughts on curation as a marketing strategy… There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become [...]
Posted on December 12, 2011
by Todd Lohenry
in Just in case
Chris Brogan shares some good thoughts about user experience… I took my first ever yoga class the other day, thanks in part to having a yoga instructor girlfriend. It was at a really nice studio in northern Massachusetts called Roots to Wings. My instructor, Beth, was very aware that I was new. She was very [...]