Love it? Hate it? Facebook must be part of a complete social media tool kit. I originally started using Facebook five or six years ago to start keeping tabs on my high school boys — now I teach Facebook for Business as part of my social media certification class. I have to admit that while [...]
On Tuesday, I usually focus on tools for content management and marketing for thought leadership. I had just prepared a post on Google Reader tips and tricks when my good friends at Zemanta shared a little tool from their labs they call Quotelove. Quotelove is a nifty tool for curation that allows me to highlight [...]
I’m a visual guy and as you can tell from reading this blog I love infographics and I curate them quite a bit. This one is better than most. Take a hard look and ponder the data and what it means to you and your organization… The small business social media cheat sheet [infographic] – [...]
I maintain that ‘how do I add content marketing to my plate and still get home for supper?’ is one of the most pressing issues in social media today. The pundits all say that this is the year for curation and content marketing but not a lot of experts are giving direction to thought leaders [...]
Cute! Heidi Cohen has 13 ways social media scares marketers for Friday the 13th. The first one comes up in every social media class and preso her in Northeast Wisconsin… Social media is scary for marketers. Used to controlling their brand and messages, they feel most comfortable using one-to-many media for distribution. By contrast, social [...]
Craig Badings has put together an epic post on thought leadership trends for 2012. He starts… I asked 12 people who I consider to be leading global commentators on thought leadership as well as a couple who have produced some amazing thought leadership programs in-house over the years to comment on four critical thought leadership [...]
Here’s a great post from Heidi Cohen at the Content Marketing Institute… Blogs are the optimal choice for your content marketing hub because they’re content chameleons combining the strength of social media with old-fashioned print-publishing functionality. The reality is that in today’s content-driven world, while you may view yourself as a marketer, you’re really a [...]
Image via CrunchBase Kipp Bodnar of HubSpot shares his thoughts on curation as a marketing strategy… There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become [...]
Looking to get started in ‘thought leadership’? Content marketing can play a key role… Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their attention. Unlike traditional advertising which interrupts customers to get noticed, content marketing provides content that customers want in exchange for permission [...]
Jay Baer recently posted this and I found it interesting because I think it addresses a fundamental concern that most of my clients have about content marketing… In just 10 years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where “content marketing” and “corporate storytelling” are garnering serious budgetary [...]
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Tools for Tuesday; Evernote [updated] Getting Things Done [GTD] and content marketing 
Why do I use @Zemanta? 
Top Eight Reasons B2B Marketers Use Content Curation 
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Content Life Cycle 
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How Higher Education Uses Social Media 
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