Tag Archives: Jay Baer

The 6 Stages of Exposing Yourself with Content Marketing

Posted on December 10, 2011 by in Content Marketing, Tools

Jay Baer recently posted this and I found it interesting because I think it addresses a fundamental concern that most of my clients have about content marketing… In just 10 years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where “content marketing” and “corporate storytelling” are garnering serious budgetary [...]

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Social media strategy in 7 steps

Posted on July 31, 2011 by in Social Media, Thoughts, Tools

Interesting thoughts from Jay Baer’s “Convince & Convert” blog… Here are some additional ideas… “Before you begin, commit to worrying about social media tools last, not first. Why? Because tools will change. They always do. There was a time when Netscape seemed invincible. Yahoo, too. Myspace also. If you fall in love with tools, you’ll [...]

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Amber Naslund & Jay Baer at The County Line

9 Surprising New Facts About Social Media in America

Posted on May 27, 2011 by in Just in case

Jay Baer says… Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger [...]

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