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John Jantsch has a great perspective on the planning that usually happens at this time of year and how to make it meaningful… “About this time of year, some people get in planning mode for the new year. Often times this planning involves dragging out white boards and reviewing last year’s plan to evaluate progress. [...]
Now you can get the Gist in Gmail
http://www.youtube.com/watch?v=a9k3bh-cua8&feature=player_embedded]
via youtube.com If you follow this blog at all, you know I’m crazy about a product called Gist [hit the search box if you don't believe me!]. Gist is easily one of the top 7 tools in my social media toolbox [btw, it's also in the running as a product of the year in the [...]
Mirror, Mirror on the Wall, I’m My Ideal Client After All
Business owner? This one is definitely worth your time… I believe that most businesses are uniquely suited to serve a narrowly defined ideal client. Determining just who that is, and making their description a central theme of all of our marketing communications, is one of the foundational elements of good marketing strategy. There are countless [...]
How to Attract and Retain Customers
I don’t normally curate such a long quote, but this is more pure genius from John Jantsch and I was a afraid you wouldn’t click through to the source… The title of today’s post mirrors the topic of discussion I am leading during today’s New York Times Small Business Summit for AMEX OPEN. It’s certainly [...]
How to use Facebook for business…
Image via CrunchBase …is a hot topic in every social media seminar I do. John Jantsch has some excellent guidance in this article… “Facebook continues to grow in popularity with small business to the point where it’s no longer a matter of if you should be utilizing this platform as how. It’s really no surprise [...]
7 reasons why your marketing plan doesn’t work…
John Jantsch of Duct Tape Marketing writes: “Every business should operate with a set of plans – a plan for the business, a plan for cash, a plan for growth, and certainly a plan for marketing. Opening a business with no plan is kind of like driving somewhere you’ve probably never been without a map [...]
How I Find Time To Make Media
‘Thought leadership’ marketing takes time! Here’s one man’s perspective on taking that time to ‘make media’ as he says… This is a chicken or the egg causality dilemma for me: as I create more media, my media consumption has changed or my media consumption has changed, hence I’m able to create more media. I really don’t know [...]
How and Why I Still Devour Blogs
Image via Wikipedia 2011 marks my eighth year of blogging. In that time I’ve logged over 2500 blog posts, acquired around 143,000 subscribers and had this blog named by the likes of Forbes magazine as their favorite for both marketing and small business. If this asset has delivered any measure of success I can tell [...]
Personal branding is a decidedly human endeavor
John Jantsch of DuctTape Marketing on personal branding… “I participated in the 2007 Global Telesummit titled A Brand You World… In my view, branding has always been a very human endeavor. This is so true for the small business owner and certainly a wise approach for the person trying to create a career that nourishes. [...]
Facebook is not the house
“These days I can’t get through a presentation on the use of social media in marketing without someone inquiring whether they should use Facebook as the primary web presence for their business. “I mean, it’s free and look at all these cools tools you can add to your Fan Page.” Let me be very clear [...]
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