Tag Archives: John Jantsch
John Jantsch Speaking

7 Steps to Creating a Sure-Fire Marketing System

While this may be hard for some business owners to come grips with – leaning instead towards the “marketing is a strange form of creative voodoo thinking” – marketing is not only a system, it may be the most important system in any business. To understand how to approach marketing for your business, it may [...]

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Consume, create, connect!

John Jantsch recently wrote on the topic of “Profiting from other people’s content”. He says… “Don’t be alarmed by that title — I’m not talking about stealing content for gain, I’m talking about adding the filtering and aggregating of content to your content consumption, creation and sharing routine. Pretty much everyone has bought into the [...]

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Using Social Media to Drive Offline Behavior

via ducttapemarketing.com John Jantsch says… “I’ve said it before and I’ll say it again, social media tools are killer for the small local business trying to drive people offline and into their businesses and to build deeper relationships with existing local customers. For this episode of Local Color I met Scotty Wise an Indiana restaurateur [...]

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John Jantsch

Will blogging become essential for lawyers to establish trust?

Image via Wikipedia In order to establish trust these days, producing helpful content for your target audience is essential. This per John Jantsch, publisher of Duct Tape Marketing, a leading resource on small business marketing. …[P]eople today have come to expect to find information about any product, service, company, individual, cause or challenge they face [...]

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