While this may be hard for some business owners to come grips with – leaning instead towards the “marketing is a strange form of creative voodoo thinking” – marketing is not only a system, it may be the most important system in any business. To understand how to approach marketing for your business, it may [...]
7 Steps to Creating a Sure-Fire Marketing System
Posted on March 29, 2011 by Todd Lohenry in Just in case
Consume, create, connect!
Posted on February 16, 2011 by Todd Lohenry in Facebook, Featured, Social Media, Technology, Thoughts, Trends
John Jantsch recently wrote on the topic of “Profiting from other people’s content”. He says… “Don’t be alarmed by that title — I’m not talking about stealing content for gain, I’m talking about adding the filtering and aggregating of content to your content consumption, creation and sharing routine. Pretty much everyone has bought into the [...]
Using Social Media to Drive Offline Behavior
Posted on January 7, 2011 by Todd Lohenry in Facebook, Social Media
via ducttapemarketing.com John Jantsch says… “I’ve said it before and I’ll say it again, social media tools are killer for the small local business trying to drive people offline and into their businesses and to build deeper relationships with existing local customers. For this episode of Local Color I met Scotty Wise an Indiana restaurateur [...]
Will blogging become essential for lawyers to establish trust?
Posted on October 20, 2010 by Todd Lohenry in Blogging, Facebook, Just in case, Social Media
Image via Wikipedia In order to establish trust these days, producing helpful content for your target audience is essential. This per John Jantsch, publisher of Duct Tape Marketing, a leading resource on small business marketing. …[P]eople today have come to expect to find information about any product, service, company, individual, cause or challenge they face [...]
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What would I do…
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Evernote: The key to my productivity and Getting Things Done [GTD] workflow
February 24, 2012
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Coping With Email Overload
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How to Be a Leader in an Age of Information Overload
April 4, 2012
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I was wrong about Tumblr…
April 20, 2012
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Blogging roundup for 5/21/2012
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How To “Eat” Information
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The Docking Station Hosts FREE Event For Business Professionals to Get Started Using Social CRM
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Hot topics for 5/15/2012
May 15, 2012
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Rumors of my demise…
May 15, 2012
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