Consider this… “Why then are so many companies failing miserably to generate measurable leads from social media? I, for one, don’t think the reasons are that complex. Here they are, in a nutshell: Lead generation needs to be a stated goal of a company’s social media program. Lead generation will not happen by accident or [...]
Send a video email before making a phone call?
A new client, Chala of Coachtactics in Toronto wrote me this morning asking my opinion on a post she found in Linkedin… As a general practice our team will try and use video email before calling a potential prospect. We have found our conversion rates improve and a relationship as been built before you even [...]
The Future of Marketing Is Crowdsourced
“Every two days now we create as much information as we did from the dawn of civilization up until 2003.” - Eric Schmidt, former CEO of Google There’s no better stat than Eric Schmidt’s to illustrate how radically the amount of information available to people has expanded. Just a decade ago, marketers were able to control [...]
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Marketech ’09
I filled in for MarketingSavant Dana VanDen Heuvel at this morning’s Business & Breakfast event hosted by the Green Bay Chamber of Commerce. Here’s a the presentation… Marketech 09 View more presentations from e1evation, llc. As a special thanks for coming to the site, here’s a link to Dana’s Social Media Toolkit!
Location-Based Church Poll Results
via churchmarketingsucks.com You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested in learning more…
How to Grow Social Media Leads: New Research
via socialmediaexaminer.com “Have you wondered, “How often should I post articles on my blog?” or “How does my social media reach impact lead generation and traffic?” Two brand-new studies by HubSpot and Edison Research provide fresh insights on these important questions. Consider these five findings as you enhance your social media and blogging strategies.” You [...]
Kawasaki on outbound vs. inbound marketing
“If you have more Money than brains, you should focus on Outbound Marketing. If you have more Brains than money, you should focus on Inbound Marketing.” Guy Kawasaki
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