Tag Archives | Business Development

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The Future of Marketing Is Crowdsourced

By + on September 3, 2011 in Just in case

“Every two days now we create as much information as we did from the dawn of civilization up until 2003.” - Eric Schmidt, former CEO of Google There’s no better stat than Eric Schmidt’s to illustrate how radically the amount of information available to people has expanded. Just a decade ago, marketers were able to control [...]

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The grande guide to social advertising

By + on August 15, 2011 in Just in case, Social Media

Eloqua Grande Guide to Social Advertising View more documents from Eloqua

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Location-Based Church Poll Results

By + on August 4, 2011 in Just in case

via churchmarketingsucks.com You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested in learning more…

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Kawasaki on outbound vs. inbound marketing

By + on August 2, 2011 in Just in case

“If you have more Money than brains, you should focus on Outbound Marketing. If you have more Brains than money, you should focus on Inbound Marketing.” Guy Kawasaki

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Google Launches AdWords Express For Local Online Advertisers, Making Advertising Easier

By + on July 26, 2011 in Social Media, Technology
http://www.youtube.com/watch?v=AJoUEBYIniI&feature=player_embedded]

Google has officially launched AdWords Express, a new solution designed around making online advertising fast and easy – and it is – you can start advertising in less than five minutes. Google originally launched AdWords Express as Google Boost in October of last year for a select group of local businesses. Google continued the expansion [...]

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When Churches Keep Quiet, Others Fill the Void

By + on July 25, 2011 in Just in case

Image by anna_t via Flickr Any math teacher will tell you that a blank answer is still an answer. The key is remembering silence literally sucks. It creates a communication vacuum—a marketing black hole pulling anything into it. In the wake of a church’s silence, others will fill the void. The American church’s lack of [...]

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Bringing Market Intelligence to Your Sales Prospecting

By + on July 5, 2011 in Technology

Good advice here… “The single most important yet forgotten step in developing a sales prospecting campaign is market intelligence. Your resources are optimized when you have a well-qualified prospect list. Imagine you own a roofing company looking to generate leads. A typical costly prospecting campaign would involve calling or mailing home owners to determine if [...]

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7 Powerful Questions That Spark Fresh Ideas

By + on July 1, 2011 in Just in case

“Our world has been forged on the heals of fresh, innovative ideas that were thought of by ordinary people with an extraordinary ability to persevere around obstacles, past setbacks, and despite criticisms. The way these people, just like you and I, came up with these amazing ideas was by asking themselves these seven powerful questions.” [...]

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Top 5 Lead Generation Case Studies

By + on June 21, 2011 in Just in case

Courtesy of HubSpot…

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How to Attract and Retain Customers

By + on June 13, 2011 in Just in case

I don’t normally curate such a long quote, but this is more pure genius from John Jantsch and I was a afraid you wouldn’t click through to the source…  The title of today’s post mirrors the topic of discussion I am leading during today’s New York Times Small Business Summit for AMEX OPEN. It’s certainly [...]

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