1999/2000 was the absolute peak of the outbound marketing era because small startups raised hundreds of millions of dollars and then spent that money on outbound advertising (TV, print, billboards) thinking that the more you spent on outbound marketing, the faster you would grow. This proved to be a completely false assumption, and the era [...]
Image by GRP Partners via CrunchBase At my first company, we had four or five sales reps who’d been around since the early days. They intuitively knew how to position the company and how to sell the products; they didn’t need (and we didn’t have) sales materials, pricing strategies, or elaborate service-level agreements (SLAs). We [...]
Image via CrunchBase With the rise of smart phone use in the US, (Google Android and iPhone are currently reporting roughly 500,000 activations a day ) it’s more important than ever to have your Google places listing up to speed because when people use voice search on Android phones, the first results they see are [...]
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“Today, I was firing off a couple of emails when I noticed that the message count in the top corner said, “483 Messages”! I decided enough was enough and began doing some more research into managing my inbox. I checked up on lifehacker.com, 43folders.com, and a few others to see what was going on. One [...]
John Jantsch of DuctTape Marketing on personal branding… “I participated in the 2007 Global Telesummit titled A Brand You World… In my view, branding has always been a very human endeavor. This is so true for the small business owner and certainly a wise approach for the person trying to create a career that nourishes. [...]
An interesting post on the basics of qualification… “As I have mentioned before… from time to time I answer questions that are posted up on the Q&A section of LinkedIn. I recently responded to a question by Flyn Penoyer the Inside sales Guru. His question was around qualifying deals as part of the critical aspect [...]
via marketingsavant.com I came across a mention of this today and thought it appropriate to share. This is dated advice. Dated from 1885 to be more specific! Thomas Smith, a London Businessman, wrote a guide called Successful Advertising in 1885. The sayings he used are still being used today and form the foundation for the [...]
“There’s never been a better time to take advantage of the expansive opportunities for online business development and growth that the internet affords. According to a Juniper Research study, the number of U.S. internet shoppers will grow at an average rate of 12 percent per year through 2010, resulting in more than $144 billion in [...]
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