Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? ‘Thought leadership’ marketing. To my mind, if you want to be a thought leader there are only two things you need to do well: Deepen your expertise through a continuous learning [...]
How to Be a Leader in an Age of Information Overload
I talk frequently about curation and what a valuable tool it is. I teach my students and clients that the time to curate content like this is when you find the paragraphs you WISH you’d written and you can add value to the curated content in the process. Jeff Goins is one of the most [...]
My morning reading and curation workflow…
http://youtu.be/zaNhjHsSYCA
How I efficiently read and share news as a means of ‘thought leadership’ marketing…
How Not to Think About Thought Leadership (and How to Do It Right)
Ann Handley who literally wrote the book on content marketing tweeted this article by Haydn Shaughnessy on how to do thought leadership right… Like content strategy, thought leadership is a relatively new option for companies that want to improve their visibility and connections online in ways that prompt sales leads to come to you. But [...]
Content Management and Content Marketing for Thought Leadership
http://youtu.be/nVUzEfRPcJk
Two years ago, I wrote an epic post called ‘From Thinker to Thought Leader in one easy workflow’. The original title was ‘By Jove, I think I’ve got it‘ [shows how little I knew about writing effective post titles, eh?]. Well, it took me a couple of years, but I’ve finally found it. It? That elusive personal niche that everyone keeps talking about. I call it ‘content management and marketing for thought leadership‘ and it is my passion and my purpose in life.
Recommended Reading; Brand Stand
I just started digging into Craig Bading’s book “Brand Stand” and it looks very promising… There is a growing need among consumers for brand authenticity and informative content from which they can make up their own minds. Audiences are asking for and, in some cases, demanding true engagement with their brands. With the expectations and [...]
12 experts on the key thought leadership trends for 2012
Craig Badings has put together an epic post on thought leadership trends for 2012. He starts… I asked 12 people who I consider to be leading global commentators on thought leadership as well as a couple who have produced some amazing thought leadership programs in-house over the years to comment on four critical thought leadership [...]
The trap of social media noise
I’m curating this quote for another post but the simple elegance of Seth Godin’s thoughts deserves a spotlight all it’s own… Leadership (even idea leadership) scares many people, because it requires you to own your words, to do work that matters. The alternative is to be a junk dealer. The game theory pushes us into [...]
What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing
My own thought leadership position is on the topic of tactics and tools for thought leadership. Occasionally, I come across great thoughts on the strategy or rationale behind curation for ‘thought leadership’ marketing and this perspective from Robin Good is one of the best I’ve read in a long time… Today content curation is “sold“, [...]
Building Thought Leadership through Content Curation
Building Thought Leadership through Content Curation View more presentations from Corinne Weisgerber Related articles What role does content curation play in thought leadership? (thoughtleadershipstrategy.net) Claiming Content Curation Is Thought Leadership Is Like Plagiarism (thoughtleadershipstrategy.net) Does content curation have a place at the thought leadership table? (thoughtleadershipstrategy.net) Top Eight Reasons B2B Marketers Use Content Curation (e1evation.com)
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What would I do…
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Evernote: The key to my productivity and Getting Things Done [GTD] workflow
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Coping With Email Overload
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How to Be a Leader in an Age of Information Overload
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I was wrong about Tumblr…
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3 hours of content management
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I’m speaking today on the benefits of “Social CRM”…
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Facebook roundup for 5/22/2012
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Blogging roundup for 5/21/2012
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How To “Eat” Information
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Todd Lohenry: The Omnibar is the fancy name Google gives the add...
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Stacy: What is the Google Omnibar?...
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ViewSonic ViewPad: Pretty component to content. I just stumbled upon ...
