Two years ago, I wrote an epic post called ‘From Thinker to Thought Leader in one easy workflow’. The original title was ‘By Jove, I think I’ve got it‘ [shows how little I knew about writing effective post titles, eh?]. Well, it took me a couple of years, but I’ve finally found it. It? That elusive personal niche that everyone keeps talking about. I call it ‘content management and marketing for thought leadership‘ and it is my passion and my purpose in life.
I just started digging into Craig Bading’s book “Brand Stand” and it looks very promising… There is a growing need among consumers for brand authenticity and informative content from which they can make up their own minds. Audiences are asking for and, in some cases, demanding true engagement with their brands. With the expectations and [...]
Craig Badings has put together an epic post on thought leadership trends for 2012. He starts… I asked 12 people who I consider to be leading global commentators on thought leadership as well as a couple who have produced some amazing thought leadership programs in-house over the years to comment on four critical thought leadership [...]
I’m curating this quote for another post but the simple elegance of Seth Godin’s thoughts deserves a spotlight all it’s own… Leadership (even idea leadership) scares many people, because it requires you to own your words, to do work that matters. The alternative is to be a junk dealer. The game theory pushes us into [...]
My own thought leadership position is on the topic of tactics and tools for thought leadership. Occasionally, I come across great thoughts on the strategy or rationale behind curation for ‘thought leadership’ marketing and this perspective from Robin Good is one of the best I’ve read in a long time… Today content curation is “sold“, [...]
Building Thought Leadership through Content Curation View more presentations from Corinne Weisgerber Related articles What role does content curation play in thought leadership? (thoughtleadershipstrategy.net) Claiming Content Curation Is Thought Leadership Is Like Plagiarism (thoughtleadershipstrategy.net) Does content curation have a place at the thought leadership table? (thoughtleadershipstrategy.net) Top Eight Reasons B2B Marketers Use Content Curation (e1evation.com)
In the world marketing, and particularly with the explosion of social media, no term is more overused than “thought leadership.” Yet the expression is often misunderstood. To illuminate why, I interviewed James Durham, a lawyer and chief marketing officer of McGuireWoods. I hoped he could help me demonstrate that although “thought leadership” is overused, the [...]
…given by those who follow… “Here is General Mark Welsh, Commander of U.S. Air Forces in Europe, speaking after lunch at the Air Force Academy a few days ago. The video is 50 minutes long, but I encourage you to watch the whole thing. It may be the finest piece of public speaking you will [...]
…given by those who follow… “Here is General Mark Welsh, Commander of U.S. Air Forces in Europe, speaking after lunch at the Air Force Academy a few days ago. The video is 50 minutes long, but I encourage you to watch the whole thing. It may be the finest piece of public speaking you will [...]
Brad Feld shares a great perspective today… If I were going to create the Brad Feld sound bite for Marketing it would go something like this “Don’t do marketing. Focus on becoming a thought leader in your space. Talk everyday with your customers, perspective customers, partners, and the world about why you do what you [...]
Please connect with me on YOUR favorite network...
How can I help? 
Tools for Tuesday; Evernote [updated] 
Getting Things Done [GTD] and content marketing 
Why do I use @Zemanta? 
Top Eight Reasons B2B Marketers Use Content Curation 
Content Life Cycle 
This week in Facebook @e1evation 
How Higher Education Uses Social Media 
Online Privacy Tips 
A Who’s Who of Social Media 
Please connect with me on YOUR favorite network...
