Posted on November 20, 2011
by Todd Lohenry
in Social Media, Thought Leadership
In the world marketing, and particularly with the explosion of social media, no term is more overused than “thought leadership.” Yet the expression is often misunderstood. To illuminate why, I interviewed James Durham, a lawyer and chief marketing officer of McGuireWoods. I hoped he could help me demonstrate that although “thought leadership” is overused, the [...]
Posted on November 13, 2011
by Todd Lohenry
in Thoughts
http://www.youtube.com/watch?v=hFBpxB5zgnY&feature=player_embedded]
…given by those who follow… “Here is General Mark Welsh, Commander of U.S. Air Forces in Europe, speaking after lunch at the Air Force Academy a few days ago. The video is 50 minutes long, but I encourage you to watch the whole thing. It may be the finest piece of public speaking you will [...]
Posted on November 13, 2011
by Todd Lohenry
in Thought Leadership
http://www.youtube.com/watch?v=hFBpxB5zgnY&feature=player_embedded]
…given by those who follow… “Here is General Mark Welsh, Commander of U.S. Air Forces in Europe, speaking after lunch at the Air Force Academy a few days ago. The video is 50 minutes long, but I encourage you to watch the whole thing. It may be the finest piece of public speaking you will [...]
Posted on September 24, 2011
by Todd Lohenry
in Thoughts
Brad Feld shares a great perspective today… If I were going to create the Brad Feld sound bite for Marketing it would go something like this “Don’t do marketing. Focus on becoming a thought leader in your space. Talk everyday with your customers, perspective customers, partners, and the world about why you do what you [...]
Posted on August 3, 2011
by Todd Lohenry
in Featured
As employees seek to strengthen their identity in the workplace they must find ways to make an immediate impact for the betterment of the company as well as themselves. This requires a commitment to share your voice with others so that your influence can be naturally felt throughout your team, your department and the organization. [...]
Posted on July 31, 2011
by Todd Lohenry
in Content Marketing, Social Media, Thoughts
http://www.youtube.com/watch?v=nVUzEfRPcJk]
My wife thinks so — she hates that term. She thinks it sounds arrogant. While it may shock you, but I disagree. To me, thought leadership is simply great thinking that takes advantage of the internet to expand the thinker’s reach as far as possible. Great thinking begins to gain momentum when people start to [...]
Posted on July 3, 2011
by Todd Lohenry
in Just in case
my good friend nilofer merchant recently let me do her a favor — somehow in the process though, she got confused and thought it was actually me that was doing her the favor! in her confusion, she was kind enough to sign me up for a beer of the month club. silly me I thought [...]
Posted on July 2, 2011
by Todd Lohenry
in Blogging, Social Media, Thoughts
Here’s a bonus for paying attention late on a Friday afternoon. Super smart social media guy Dana VanDen Heuvel just went nuts and posted almost everything he has ever written on Scribd. Here’s a sample that he used in our panel discussion on ‘Thought Leadership Marketing’ just yesterday… Am I a Thought Leader? Self-Diagnostic Test [...]
Posted on June 6, 2011
by Todd Lohenry
in Blogging, Just in case
Nilofer Merchant is a kick-a$$ woman from Silicon Valley about whom I have posted several times before [search box!]. Here she is at TED speaking about innovation… I think you can why I’ve been blown away by her for years — she’s a deep thinker and engaging communicator, Nilofer totally rocks! Well, today Nilofer just [...]
Posted on February 21, 2011
by Todd Lohenry
in Social Media, Technology
Hmmm. Looks like everything you need to know about social media you may have learned in kindergarten. Not quite, but this confirms some of my preconceived notions… “There are hundreds of ways to exploit social media to help your business or to build your personal brand but one that should stand head and shoulders above [...]