Tag Archives: Marketing and Advertising
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Trending topics in Facebook and social media for this week

Love it? Hate it? Facebook must be part of a complete social media tool kit. I originally started using Facebook five or six years ago to start keeping tabs on my high school boys — now I teach Facebook for Business as part of my social media certification class. I have to admit that while [...]

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Google Reader tips and tricks for content management

http://youtu.be/BM2ve8c4fR0

My readers know well my passion for Google Reader and the power it brings to content management. Last week I cracked the code on autoposting to Twitter with the help of ifft.com and I’ve prepped a Google Reader tips and tricks video that I’ll share with you later in the post. First, though, here’s something [...]

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Tools for content management; Quotelove

On Tuesday, I usually focus on tools for content management and marketing for thought leadership. I had just prepared a post on Google Reader tips and tricks when my good friends at Zemanta shared a little tool from their labs they call Quotelove. Quotelove is a nifty tool for curation that allows me to highlight [...]

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Content Management and Marketing for Thought Leadership

http://youtu.be/nVUzEfRPcJk

Two years ago, I wrote an epic post called ‘From Thinker to Thought Leader in one easy workflow’. The original title was ‘By Jove, I think I’ve got it‘ [shows how little I knew about writing effective post titles, eh?]. Well, it took me a couple of years, but I’ve finally found it. It? That elusive personal niche that everyone keeps talking about. I call it ‘content management and marketing for thought leadership‘ and it is my passion and my purpose in life.

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Trending topics in content marketing

Later today, I’ll be posting on some major changes that are happening in my business and on this site — you’ll want to be sure to check back later! In the meantime, every day I pull together the best of what I’ve read on one aspect of my focus. Mondays are all about content marketing [...]

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The small business social media cheat sheet

I’m a visual guy and as you can tell from reading this blog I love infographics and I curate them quite a bit. This one is better than most. Take a hard look and ponder the data and what it means to you and your organization… The small business social media cheat sheet [infographic] – [...]

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Getting Things Done [GTD] and content marketing

http://www.youtube.com/watch?v=J-0UlkmVB0M&feature=youtu.be

I maintain that ‘how do I add content marketing to my plate and still get home for supper?’ is one of the most pressing issues in social media today. The pundits all say that this is the year for curation and content marketing but not a lot of experts are giving direction to thought leaders [...]

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13 Ways Social Media Scares Marketers

Cute! Heidi Cohen has 13 ways social media scares marketers for Friday the 13th. The first one comes up in every social media class and preso her in Northeast Wisconsin… Social media is scary for marketers. Used to controlling their brand and messages, they feel most comfortable using one-to-many media for distribution. By contrast, social [...]

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12 Reasons to Put Blogs at the Center of Your Content Marketing

Here’s a great post from Heidi Cohen at the Content Marketing Institute… Blogs are the optimal choice for your content marketing hub because they’re content chameleons combining the strength of social media with old-fashioned print-publishing functionality. The reality is that in today’s content-driven world, while you may view yourself as a marketer, you’re really a [...]

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Social Media Is Having a Major Impact on Businesses

  As businesses become increasingly global and competitive, social media is playing a major role because of its ability to bridge distances and enable the development of relationships, a key component for any business. ”It is totally reshaping the way organizations communicate,” says Andrea Goldberg, the president and founder of Digital Culture Consulting, LLC in [...]

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