Tag Archives: Marketing and Advertising

Want to beta test my new course?

A couple of weeks ago, I announced that my “Social Media Academy” course would be available April 5. I’m looking for three to five beta testers to help me perfect the content. The course is very much still in it’s infancy stages, but I am looking for a few people who would like to participate [...]

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Accentuate the positive, eliminate the negative

What does this movie intro have to do with social media? Absolutely nothing unless you exclude the song. [Sorry, but this was the only recording I could find of the classic Perry Como song -- now pay attention!] Check out those lyrics once again: “You’ve got to accentuate the positive Eliminate the negative Latch on [...]

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While you were sleeping I 2/24/2010

This is the deep thinking strategy version. Seth Godin starts… “This is perhaps the greatest marketing strategy struggle of our time: Should your product or service be very good, meet spec and be beyond reproach or… …should it be a remarkable, memorable, over the top, a tell-your-friends event?” Source: Seth’s Blog: Once in a lifetime [...]

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Brian Solis

Small business and social media

Just because you’re a small business, doesn’t mean you can’t leverage social media — in fact, it’s quite the opposite… “Social Media impacts every business, every brand, and in doing so, connects a network of distributed communities of influence, making the world a much smaller place in the process. Small businesses are in fact at [...]

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Social web involvement around the world…

Hmmm. Interesting… Global Map of Social Media – December 2009 –

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Public speaking a competitive marketing skill

“Every small business owner can benefit from becoming a better speaker. It doesn’t really matter if your ambitions are to sell across the desk or present across the globe, getting your message heard and acted upon is essential small business stuff. In fact, I think that forcing yourself to get in front of an audience [...]

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