I maintain that ‘how do I add content marketing to my plate and still get home for supper?’ is one of the most pressing issues in social media today. The pundits all say that this is the year for curation and content marketing but not a lot of experts are giving direction to thought leaders [...]
Cute! Heidi Cohen has 13 ways social media scares marketers for Friday the 13th. The first one comes up in every social media class and preso her in Northeast Wisconsin… Social media is scary for marketers. Used to controlling their brand and messages, they feel most comfortable using one-to-many media for distribution. By contrast, social [...]
Here’s a great post from Heidi Cohen at the Content Marketing Institute… Blogs are the optimal choice for your content marketing hub because they’re content chameleons combining the strength of social media with old-fashioned print-publishing functionality. The reality is that in today’s content-driven world, while you may view yourself as a marketer, you’re really a [...]
As businesses become increasingly global and competitive, social media is playing a major role because of its ability to bridge distances and enable the development of relationships, a key component for any business. ”It is totally reshaping the way organizations communicate,” says Andrea Goldberg, the president and founder of Digital Culture Consulting, LLC in [...]
Looking to get started in ‘thought leadership’? Content marketing can play a key role… Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their attention. Unlike traditional advertising which interrupts customers to get noticed, content marketing provides content that customers want in exchange for permission [...]
Jay Baer recently posted this and I found it interesting because I think it addresses a fundamental concern that most of my clients have about content marketing… In just 10 years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where “content marketing” and “corporate storytelling” are garnering serious budgetary [...]
My good friend and [sometimes] collaborator Dana VanDen Heuvel has some great thoughts on building your personal brand within a large organization… Social media marketing within a large business has its benefits, but when it comes to figuring out a way to incorporate all facets of the business into the plan, things become a little [...]
Slideshare Infographic: The Quiet Giant of Content Marketing – Column Five Media Do you use SlideShare? Why or why not?
Rebecca Lieb writes… It’s not a sprint. It’s a marathon. One essential difference between content marketing and episodic, campaign-based advertising is that the former is a continuum. It has a beginning and a middle, but the end should ideally recede somewhere over the horizon. It’s essential to plan for continuity in content marketing. Without a [...]
Blogger ‘Becky’ of the Direct Incorporation blog writes… Recently, I came across an entry by Brad Feld on Huffington Post that changed my perspective on social media. The line “Focus on becoming a thought leader in your space.” was the real takeaway for me. In the old days (the 1990s), you’d have to be famous [...]
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What would I do…
Evernote: The key to my productivity and Getting Things Done [GTD] workflow
Coping With Email Overload
How to Be a Leader in an Age of Information Overload
I was wrong about Tumblr…
Blogging roundup for 5/21/2012
How To “Eat” Information
The Docking Station Hosts FREE Event For Business Professionals to Get Started Using Social CRM
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Rumors of my demise…
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ViewSonic ViewPad: Pretty component to content. I just stumbled upon ...
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