Tag Archives: Marketing plan
Chris Brogan

If I were an author…

Image by BryanPerson via Flickr …[and I'm not] this post by Chris Brogan would make my day — or maybe even my Memorial Day weekend. In it, Chris [who IS an accomplished author] lays out his social media book marketing plan… “Here’s a freebie: if I were an author looking to get the most out [...]

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John Jantsch

7 reasons why your marketing plan doesn’t work…

John Jantsch of Duct Tape Marketing writes: “Every business should operate with a set of plans – a plan for the business, a plan for cash, a plan for growth, and certainly a plan for marketing. Opening a business with no plan is kind of like driving somewhere you’ve probably never been without a map [...]

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