Later today, I’ll be posting on some major changes that are happening in my business and on this site — you’ll want to be sure to check back later! In the meantime, every day I pull together the best of what I’ve read on one aspect of my focus. Mondays are all about content marketing [...]
How to Design a Content Marketing Strategy in 3 Simple Steps
Is your social media strategy the equivalent of ‘ready, fire, aim’? Ponder this… First, look at your business goals. Twitter itself isn’t a business goal – but what you can do with it is. For example, consider offering a reduced customer response time to queries, or first-sight of discounted products and sales. Second, know your [...]
4 Reasons Why You Should Be Blogging About Your Business
Blogging is still a fairly recent development for marketing, and small and medium sized businesses are the ones who will benefit greatly by incorporating blogs into their online marketing strategy. The power of blogging and the audiences it reaches cannot be denied – this is a cutting edge way to market your company, and by [...]
How to make your word of mouth more visible
Consider the following… Love from fans and happy customers isn’t worth much if prospective customers don’t see it. How to bring yours into the open: 1. Post reviews and testimonials 2. Promote the positive conversations 3. Pull fans together 1. Post reviews and testimonials Reviews and testimonials are powerful word of mouth tools, but only [...]
Mirror, Mirror on the Wall, I’m My Ideal Client After All
Business owner? This one is definitely worth your time… I believe that most businesses are uniquely suited to serve a narrowly defined ideal client. Determining just who that is, and making their description a central theme of all of our marketing communications, is one of the foundational elements of good marketing strategy. There are countless [...]
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Can social media help me with my marketing issues?
Aliza Sherman has a great post over at Web Worker Daily… “How many times are you hearing the question, “Why should I engage in social media?” during your work week? I’m hearing it often, and it’s reminding me of 1995 and 1996, when clients — and colleagues — were asking “Why should I have a [...]
The myth of beautiful website design
I love it when I find a quote to support my preconceived notions because if I say it, it’s just opinion, but if an ‘expert’ says it, well, it must be true. In this case a designer talks about web design… “This one will probably get me into trouble. I’ve worked as a graphic designer [...]
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While you were sleeping I 2/24/2010
This is the deep thinking strategy version. Seth Godin starts… “This is perhaps the greatest marketing strategy struggle of our time: Should your product or service be very good, meet spec and be beyond reproach or… …should it be a remarkable, memorable, over the top, a tell-your-friends event?” Source: Seth’s Blog: Once in a lifetime [...]
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