Tag Archives: Marketing

3 hours of content management

This is [almost] everything I think I know about the topic with a couple of bonus videos thrown in at the beginning…

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Google roundup for 5/2/2012

http://youtu.be/AH3xyIg-jCA

My weekly roundup of all things Google…

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On Effective Business Development

Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? ‘Thought leadership’ marketing. To my mind, if you want to be a thought leader there are only two things you need to do well: Deepen your expertise through a continuous learning [...]

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How to easily include images in your posts…

http://youtu.be/w5DJPH_lFWA

I coach a lot of people on how to use WordPress effectively for ‘thought leadership’ marketing. One of the most important things to include in every post is a relevant picture. Why? HubSpot says: If you’ve ever read a book with a child, you probably know they find pictures more interesting than words; but are [...]

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Blogging and content marketing roundup for 4/9/2012

My weekly roundup of all things blogging and content marketing…

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10 Great Ideas for Valuable Curated Content

I’m a huge fan of curation as a means of attracting attention to your thought leadership position. Here’s a great perspective from HubSpot on the value of curation done well… Curated content, or content aggregated from various sources into one comprehensive resource (be it a blog post, an ebook, a presentation, etc.) can be a [...]

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Facebook roundup for 4/3/2012

http://youtu.be/vJtf7R_oVaw

My weekly roundup of all things Facebook…

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Blogging and content marketing roundup for 4/2/2012

My weekly roundup of all things blogging and content marketing…

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Selling Through Social Media To Close More Leads

Can you use social media to sell B2B? Consider this…

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My morning reading and curation workflow…

http://youtu.be/zaNhjHsSYCA

How I efficiently read and share news as a means of ‘thought leadership’ marketing…

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