Blogging is fundamental to an effective content marketing campaign. In my humble opinion no other tool is more effective in driving people to your thought leadership position. Why?


Posted on February 5, 2012 by Todd Lohenry in Blogging, Search Engine Optimization [SEO], Social Media

Posted on February 4, 2012 by Todd Lohenry in Search Engine Optimization [SEO], Tools, Trends
Content marketing — posting relevant content to this blog — is the way I have done Search Engine Optimization [SEO] in the past. Thanks to my Search Engine Optimization [SEO] bff Ronnie Binser of Video Leads Online, I’m now focusing on doing Search Engine Optimization [SEO] ‘on purpose’ instead of by accident…


Posted on February 3, 2012 by Todd Lohenry in Just in case
There is no excerpt because this is a protected post.

Posted on January 30, 2012 by Todd Lohenry in Content Marketing, Trends
Two years ago, I wrote an epic post called ‘From Thinker to Thought Leader in one easy workflow’. The original title was ‘By Jove, I think I’ve got it‘ [shows how little I knew about writing effective post titles, eh?]. Well, it took me a couple of years, but I’ve finally found it. It? That elusive personal niche that everyone keeps talking about. I call it ‘content management and marketing for thought leadership‘ and it is my passion and my purpose in life.

Posted on January 30, 2012 by Todd Lohenry in Content Marketing, Thoughts, Trends
Later today, I’ll be posting on some major changes that are happening in my business and on this site — you’ll want to be sure to check back later! In the meantime, every day I pull together the best of what I’ve read on one aspect of my focus. Mondays are all about content marketing [...]

Posted on January 28, 2012 by Todd Lohenry in Content Management, Content Marketing, Thoughts
The things I think I learned this week…

Posted on January 27, 2012 by Todd Lohenry in LinkedIn, Trends
Focusing on LinkedIn…

Posted on January 26, 2012 by Todd Lohenry in Tactics, Technology, Tools, Trends
The power of signatures in email and tools for taking notes…

Posted on January 24, 2012 by Todd Lohenry in Facebook, Trends
Focus on Facebook…

Posted on January 14, 2012 by Todd Lohenry in Content Marketing, Just in case
HubSpot has some great thoughts on building online authority that I’d like to share with you… When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry? Being an online authority essentially means you’re not only a [...]
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