Tag Archives | Marketing

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In a fragmented world, go deep

Nilofer Merchant on fragmentation in social media…

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3.5 tools for effective content marketing in the #SocialEra

Ever heard of the Pareto Principle? Mostly likely you have but may not know it by that name. “The Pareto principle (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.” In [...]

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Social Media: Where to Distribute B2B Content Marketing

Heidi Cohen shares this valuable tidbit…

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Reverse Engineer Content Strategy

Some good thoughts from the Content Marketing Institute for bloggers that getting serious about blogging ‘on purpose’…

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Inbound marketing…

Let’s take a look at inbound marketing HubSpot style…

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Content Curation a Marketing Must

When it comes to content curation, Beth Kanter has got it goin’ on…

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The best of @e1evation for 9/7/2012

View the story “The best of @e1evation for 9/7/2012″ on Storify

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3 hours of content management strategy and tactics training

This is [almost] everything I think I know about the topic with a couple of bonus videos thrown in at the beginning…

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Google roundup for 5/2/2012

http://youtu.be/AH3xyIg-jCA

My weekly roundup of all things Google…

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On Effective Business Development

Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? ‘Thought leadership’ marketing. To my mind, if you want to be a thought leader there are only two things you need to do well: Deepen your expertise through a continuous learning [...]

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