The smart money is backing social media… Money spent on social media-related advertising is already expected to grow significantly this year, and now we also know that the medium is considered the top priority in the digital space according to a survey of senior marketers. The research, published today in eMarketer, shows that 45.4% of [...]
![Reblog this post [with Zemanta]](http://static.zemanta.com/readside/loader.js)
Posting PDFs to WordPress…
A client asked me what is the best way to include pdfs in WordPress. Since I really hadn’t thought about that for awhile, I asked the smartest WordPress guy I know what he does. He answered “I like to upload to the media library, grab the URL link and then link to it in the [...]
Tactic #5: Share, share, share…
It’s a well known secret in real estate that the three most important aspects of a property are ‘location, location, location’. In social media, there’s a similar mantra. It’s called ‘share, share, share’… “If you step back and take a look how information moves in Social Media, it’s quite different than “Traditional Media.” Back in [...]
Resolve to get a website…
This list from author Matthew Shofoluwe is a good start… “Business, like any organism, has to adapt to it’s environment. While the underlying principles for conducting businesses may remain unchanged, some areas are almost always in need of new and better ways of doing the same things. An example of such area is in communication. [...]
Repurposing Content for Maximum Impact
Image by The Library of Congress via Flickr The gospel is to be communicated. This is evangelism. By what means should this communication happen? I get the feeling from the Apostle Paul that it’s “by all means” (1 Corinthians 9:22). Paul preached and spoke as he traveled the Roman roads from city to city. He [...]
Big Talk. Small Acts.
Cover of Paranormal Activity If you’re going to do anything in Marketing, is it more important to focus on “how many?” people you put your message in front of or “who?” you put your message in front of? You can see this as the classic “quantity over quality” debate or you can look at it [...]
The importance of curation
From a 30,000 foot view, there are two types of bloggers; creators and curators. Let’s talk about curation as an ‘art’ form… “Content aggregation (the automated gathering of links) can be seen on sites like Google News. Overall, this type of aggregation has been seen as a positive thing for content creators and publishers, and [...]
Posterous is the key
The folks at Posterous describe it this way… Here’s how Posterous fits into MY thought leadership workflow… Posterous is the key to ‘dead simple’ internet publishing and is an important part of the ‘consumption to production’ continuum. I’ll be outlining it in more details as the series goes on…
How often should I post?
Image via Wikipedia Let’s start here… “Without question, blogging provides an effective way to market your business, be a valuable resource and build your personal brand online. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create [...]
Some straightforward thoughts on social media…
…from Wisconsin social media guru [no, that's not an oxymoron!] Dana VanDen Heuvel… “Social media is an umbrella term for online technologies that connect people through networking, according to Dana VanDen Heuvel, founder and president of the Marketing Savant Group, Green Bay.” Source: Social media connects organizations, customers | greenbaypressgazette.com | Green Bay Press-Gazette He [...]
Subscribe
Please connect with me on YOUR favorite network...
-
How can I help? -
Tools for Tuesday; Evernote [updated] -
Getting Things Done [GTD] and content marketing -
Why do I use @Zemanta? -
Top Eight Reasons B2B Marketers Use Content Curation
-
Content Life Cycle -
This week in Facebook @e1evation -
How Higher Education Uses Social Media -
Online Privacy Tips -
A Who’s Who of Social Media
- This week in Facebook @e1evation: [...] articlesThe best of e1evation for the week e...
- Android versus iPhone; « Independent Brains: [...] iPhone or Android? (e1evation.com) [...]...
- Blogging and its role in content marketing: [...] Marketing could be supplanting the tradition...
- Content marketing and Search Engine Optimization [SEO] trends in … | DC Tech Wholesale: [...] the original article here: Content marketing...
- Content marketing and Search Engine Optimization [SEO] trends in … | รับทำ SEO: [...] here to read the rest: Content marketing and...
