Tag Archives: Mass media
USA Today

An interesting perspective…

Image via Wikipedia …from a former USA TODAY reporter… “Today is the last day that I’ll walk through USA TODAY’s glass and marble lobby, itself a monument to flusher times. I’ve been laid off from my dream job, and I’m not going to lie. It sucks. I enjoyed almost everything about my immediate world there, [...]

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Think social media ROI = zero?

Think different! “Why are we trying to measure social media like a traditional channel? Social media touches every facet of business and it should be viewed more as an extension of good business ethics. Which, if done properly, will harvest sales down the line. Co-Chairman Alex Bogusky of Crispin Porter & Bogusky puts it best [...]

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