Cover via Amazon Mitch Joel speculates on the ‘death’ of the website as we know it and the ‘birth’ of something new… “If you thought fragmentation was changing the way a brand buys media, just wait until you see what it’s going to do to the Digital Marketing space. Are the days of big websites [...]
“No, Really, I am the Swiss Army Knife of XYZ”
Image by ttnk via Flickr Because of a twitter exchange, a CEO of a company sent me their website link and asked me to check it out. After a minute of arriving, I left. I couldn’t tell who it was for, I couldn’t even tell what it was. Rather than ignoring this email, I wrote [...]
The answer is ‘both/and’
Cover via Amazon I’m always fond of saying that the answer is rarely either/or but both/and. Mitch Joel says the same thing here but in a slightly different way… “Digital Marketing is not the silver bullet. Digital Marketing is not the only marketing a brand should be doing. Branding works. Traditional mass media advertising words. [...]
While you were sleeping 3/17/2010
Image via Wikipedia Facebook rules — today’s news, the web, everything! “”Facebook ruled the Web last week just squeaking past Google to become the most popular online destination among United States users. For the week ending March 13, Facebook claimed 7.07 percent of U.S. Internet visits, while Google was right behind the social network with [...]
Ammunition for your social media arsenal
Cover via Amazon Here’s an interesting find from Mitch Joel… “About a year ago, famed Marketing professor, Ken Wong, spoke at a private dinner event. During his talk, he pushed for Marketers to really take a serious look at the many Digital Marketing opportunities, but then cautioned the Digital Marketers in the audience that there [...]
Thoughts on ROI and social media
Image via CrunchBase A prospective client asked me this yesterday: “I read through it [referring to this post] and was looking for how it translates into measurable business benefits such as client satisfaction, increased inside sales, increased referrals, etc – can you point me to any of these indicators with regard to this AGCO initiative?” [...]
Websites and social media
Image via CrunchBase I’m fond of saying “the answer is rarely either/or but frequently both/and”. Mitch Joel talks about the roles and relationships of websites and social media and how the answer may be both/and… “There are two schools of thought when it comes to marketing brands online and the presence they need. 1. Build [...]
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