Interesting news about local news this morning… In studies of the evolution in how Americans seek out news, the trends tend to be that we use search and other online methods for staying informed. The consistent exception is how we access local news. Despite the proliferation of hyperlocal blogging (my own neighborhood’s West Seattle Blog being [...]
Only 2.5 years…
…before print newspapers go away? That’s what Seth Godin said… “Ever notice that most car specs focus on acceleration, not braking? It’s more fun to focus on getting fast than it is on getting slow. How would you manage or market differently if you knew that you had to hit the brakes, and hard? Slowing [...]
A Turnaround for the Industry
Image via Wikipedia The trends that were remaking the industry before 2008 appear to be picking up where they left off. That means this year is likely to bring rapid growth for spending on ads in new media, resumed growth for spending on television advertising and struggles for print media, particularly newspapers. According to data [...]
The way we get our news is changing
Image via CrunchBase Interesting data from a great source that should have you thinking… “In the digital era, news has become omnipresent. Americans access it in multiple formats on multiple platforms on myriad devices. The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone. [...]






