Tag Archives | Newspaper

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Diving Into How We Access Local News

Interesting news about local news this morning… In studies of the evolution in how Americans seek out news, the trends tend to be that we use search and other online methods for staying informed. The consistent exception is how we access local news. Despite the proliferation of hyperlocal blogging (my own neighborhood’s West Seattle Blog being [...]

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Only 2.5 years…

…before print newspapers go away? That’s what Seth Godin said… “Ever notice that most car specs focus on acceleration, not braking? It’s more fun to focus on getting fast than it is on getting slow. How would you manage or market differently if you knew that you had to hit the brakes, and hard? Slowing [...]

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Blogging is actually very EFFICIENT!

In many ways, blogging is no more difficult than sending an email and much more effective in the long run… “If you’re a great baker or known for your mad IT skills, chances are you get asked the same things over and over again. You probably also end up fielding distress calls from frantic friends [...]

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Tactic #5: Share, share, share…

This entry is part 7 of 13 in the series Top 10 Tactics and Tools

This entry is part 7 of 13 in the series: Top 10 Tactics and ToolsIt’s a well known secret in real estate that the three most important aspects of a property are ‘location, location, location’. In social media, there’s a similar mantra. It’s called ‘share, share, share’… “If you step back and take a look [...]

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A Turnaround for the Industry

Image via Wikipedia The trends that were remaking the industry before 2008 appear to be picking up where they left off. That means this year is likely to bring rapid growth for spending on ads in new media, resumed growth for spending on television advertising and struggles for print media, particularly newspapers. According to data [...]

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The way we get our news is changing

Image via CrunchBase Interesting data from a great source that should have you thinking… “In the digital era, news has become omnipresent. Americans access it in multiple formats on multiple platforms on myriad devices. The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone. [...]

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How to add more sources to your social newspaper

via holykaw.alltop.com What do you mean you don’t have a social newspaper? Go to http://paper.li to get one!

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An interesting perspective…

Image via Wikipedia …from a former USA TODAY reporter… “Today is the last day that I’ll walk through USA TODAY’s glass and marble lobby, itself a monument to flusher times. I’ve been laid off from my dream job, and I’m not going to lie. It sucks. I enjoyed almost everything about my immediate world there, [...]

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