Tag Archives | Nilofer

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Before and after; Nilofer Merchant site ‘TBO’

What is TBO you ask? Why ‘total beauty makeover’ of course!

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Are You Standing Out Today?

One of my favorite bloggers, Nilofer Merchant, is on to something here… People buy two categories of things. The distinct. And the generic. The distinct items are the things that have a limited commodity, that are artisan in nature, that are worth paying a premium for. They stand out for some reason. The generic items [...]

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