Here’s a good reminder from author Rebecca Rapple… Its a personal brand, so it should be all about you, right? Your accomplishments. Your history. Your personality. Your unique perspective. Right? Wrong. If your personal brand is all about you, no one is going to care. You will be ignored. People will yawn. Your personal brand [...]

Your Personal Brand Value Proposition
Posted on December 11, 2011 by Todd Lohenry in Thoughts, Tools

PowerPointless: 5 Non-Slide Ideas To Present Yourself Better
Posted on October 29, 2011 by Todd Lohenry in Content Marketing, Just in case
When trying to convey our own style so that people may give us credibility, why is it that we present ourselves in a similar fashion?
I’m talking of course about our ultra-reliance on PowerPoint.
This week, I’m going to do something outside of what…

Personal branding is a decidedly human endeavor
Posted on April 19, 2011 by Todd Lohenry in Just in case
John Jantsch of DuctTape Marketing on personal branding… “I participated in the 2007 Global Telesummit titled A Brand You World… In my view, branding has always been a very human endeavor. This is so true for the small business owner and certainly a wise approach for the person trying to create a career that nourishes. [...]
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