In Monday’s epic post I mentioned the UM Dartmouth study on the death of blogging. Here’s the response I should have written if I were as smart as Gini Dietrich of Spin Sucks… When I speak to CEO organizations, I typically run through a series of quick slides that show where technology is right at [...]
Blogging and content marketing roundup for 4/23/2012
Last week the Center for Marketing Research at the University of Massachusetts Dartmouth came out with a report that said that blogging is on the decline and that Facebook and Twitter are taking over… A new study has shown that blogging amongst brands and businesses is in decline as corporations turn to social media to [...]
Google roundup for 4/11/2012
Google+ has been out almost a year but it still seems like it’s brand new in so many ways and I don’t mean that in a ‘and that’s a good think kind of way’…
Blogging and content marketing roundup for 4/9/2012
My weekly roundup of all things blogging and content marketing…
On sharing…
http://youtu.be/yocKV5iIso0
The first commandment of social media is ‘share, share, share’. A blog should be designed in such a way as to facilitate that sharing, both for the author AND the reader. Here are some practical tips on how I use sharing from my blog to drive traffic and engagement…
Blogging and content marketing roundup for 4/2/2012
My weekly roundup of all things blogging and content marketing…
Paper.li and Twylah: two great Twitter tools I use to promote my tweets
http://youtu.be/66mPcOfwH6o
In previous posts I’ve talked quite a bit about how Twitter has become much more important in my ‘thought leadership’ marketing workflow. I would be remiss if I didn’t take a moment to tell you about two tools; one not so new and one that that just popped up on my radar recently. They are Paper.li and Twylah. I’m sure I saw Paper.li pop up over a year ago — Guy Kawaskaki was the first person I saw using it well. Twylah is a different story — I stumbled across Nilofer Merchant’s Twylah page only about a month ago. Both are great tools, but in the final analysis I think if you’re looking to use your tweets as part of your Search Engine Optimization [SEO] strategy, you’ll decide like I did that Twylah is the tool for you. Here’s a little riff I did for you outlining the reasons why…
This week in Google @e1evation
Wednesday is Google day @ e1evation. Here’s the best of what I read this week…
Blogging and its role in content marketing
Blogging is fundamental to an effective content marketing campaign. In my humble opinion no other tool is more effective in driving people to your thought leadership position. Why?
Content marketing and Search Engine Optimization [SEO] trends in my world
Content marketing — posting relevant content to this blog — is the way I have done Search Engine Optimization [SEO] in the past. Thanks to my Search Engine Optimization [SEO] bff Ronnie Binser of Video Leads Online, I’m now focusing on doing Search Engine Optimization [SEO] ‘on purpose’ instead of by accident…
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Evernote: The key to my productivity and Getting Things Done [GTD] workflow
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Coping With Email Overload
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How to Be a Leader in an Age of Information Overload
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I was wrong about Tumblr…
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3 hours of content management
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I’m speaking today on the benefits of “Social CRM”…
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Facebook roundup for 5/22/2012
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Blogging roundup for 5/21/2012
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How To “Eat” Information
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