Blogging is fundamental to an effective content marketing campaign. In my humble opinion no other tool is more effective in driving people to your thought leadership position. Why?
Content marketing and Search Engine Optimization [SEO] trends in my world
Content marketing — posting relevant content to this blog — is the way I have done Search Engine Optimization [SEO] in the past. Thanks to my Search Engine Optimization [SEO] bff Ronnie Binser of Video Leads Online, I’m now focusing on doing Search Engine Optimization [SEO] ‘on purpose’ instead of by accident…
10 Steps to Beginner Brand Building
Francine Hardaway of Stealthmode Partners has some good thoughts about brand building for beginners here… So you’ve made the resolution that in 2012 you are finally going to “get into” social media and use it to build a brand for yourself or your business. You’re not a geek, and you’re not with a big corporation [...]
The Power of WordPress
WordPress. Where would I be without it? Most likely living a life of quiet obscurity in Algoma, WI. Thanks to WordPress, however, I have a global platform and people can find me in Google. Does it work? You’re reading this, aren’t you?
5 Easy Steps to Finding the Right Keywords for Your Blog in 2012
Amanda DiSilvestro has some good thoughts on blogging and keywords today… Whether you’re starting a small business blog or simply looking to improve your search engine optimization (SEO) efforts, think keywords. Actually, think specific keywords. Many bloggers don’t realize that finding the right keywords is the key to getting on the top of that search [...]
What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing
My own thought leadership position is on the topic of tactics and tools for thought leadership. Occasionally, I come across great thoughts on the strategy or rationale behind curation for ‘thought leadership’ marketing and this perspective from Robin Good is one of the best I’ve read in a long time… Today content curation is “sold“, [...]
Zemanta puts the ‘cherry on top of the sundae’
It’s a sad dog that can’t wag it’s own tail now and again so it is with all humility that I tell you that my blog, e1evation, llc, steadily ranks within the top 50 thousand websites in the US according to Alexa for the past few years. If you read my blog, you’ll quickly see [...]
Improve your Google Rankings
Blogging is a good start, but if you want to really rank high, you have to go to the next level… Getting on the first page of Google is a daunting challenge for bloggers and webmasters. Google is a search engine behemoth that controls nearly 70 percent of all internet searches and ranking on its [...]
The Surprising Truth About Blogging Every Day
Stanford at PushingSocial shares his perspective on daily blogging… For the last 2 weeks, I’ve done something I vowed I would never do. If you are regular PS reader you may have noticed what I’m talking about. I’m blogging every weekday. This is a radical change for me because I secretly disdained daily blog writers. [...]
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