“As a lead generation tool, your website provides a virtual wonderland of sales and marketing opportunities. It’s easily accessible, available 24/7, highly visible, and gives you the ability to present your company and services in your most positive light. Plus, your site gives prospects the ability to find you whenever they need to. All this [...]
What a blog adds to your business…
I have a lot of preconceived notions about blogging and one of them is that blogs drive traffic to your site, especially if you update them on a regular basis. Along comes HubSpot — one of the best social media sites on the internet — with a great blog post about websites and blogs and [...]
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Why should companies blog?
Isn’t blogging for 40 year old political malcontents living in their parent’s basement? Not at all. Smart companies are using blogging as the glue to bring their internet content together and drive their social media outposts. Late last year, I wrote… “Here’s the real payback, however, and the real reason why these corporations do it: [...]
Offers That Convert Website Visitors into Qualified Leads
Image via Wikipedia Getting qualified visitors to your website is only half the battle. The other half of the equation is converting those visitors into qualified leads. To earn a positive return on your website investment and to support your sales team, you need to have a strategy that gets those visitors to take an [...]
Active Business Blogs Draw 6.9 Times More Organic Search Traffic Than Non-Bloggers
via blog.hubspot.com. If you’re concerned about Search Engine Optimization [SEO], you’ll want to follow the ‘via’ link to drill down on these findings from HubSpot… Related articles Starting a Niche Site: Best Blog Sites (theworkathomewife.com) Five Easy Ways to Boost SEO (socialmediatoday.com) Getting started with SEO (e1evation.com)
How To Create Link Bait Content
Image by Somewhat Frank via Flickr Throughout my blogging career, I’ve worked hard on my writing style. I’ve improved over time, and I’m at a point now where I believe I have perfected my ability to write link bait articles. A link bait article is an article that makes many readers want to reference it [...]
6 Easy Ways to Get More Visitors to Your Blog
Image via CrunchBase A blog is an important asset to any business. It allows you to gain visibility as a thought leader, engages your audience in conversation, and acts as link bait. But you can only reap these benefits if you can actually get visitors to your blog. By now, we all know that content [...]
How To Provide Attribution in the Blogging World
Image by Old Shoe Woman via Flickr Though the Internet has no set guidelines for how to provide attribution, one rule is clear: Links are the currency of the Web. If you use someone else’s content, whether licensed directly or through fair use, it is important to be sure to provide a clickable link to [...]
6 Ways to Optimize Your Blog for Search Engines
Image via Wikipedia In an earlier article, I talked about the importance of blogging and search engine rankings. However, once you’ve got the blog up and running, the next thing to do is to start optimizing your posts for the search engines. Although search engine optimization (SEO) can be overwhelming to the newcomer, once you [...]
5 Tips to Kick Start Your Link Building via Social Media Monitoring
Image via CrunchBase Lately there’s been renewed interest in building links via social media monitoring. To build links this way, a link builder creates a monitoring search in their favorite social media tool and waits for it to find news stories, blog posts, tweets, comments, and other social content. Each new post is an opportunity [...]
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