e1evation

While you were sleeping I 2/24/2010

Posted on February 24, 2010 by Todd Lohenry in Social Media

This is the deep thinking strategy version. Seth Godin starts… “This is perhaps the greatest marketing strategy struggle of our time: Should your product or service be very good, meet spec and be beyond reproach or… …should it be a remarkable, memorable, over the top, a tell-your-friends event?” Source: Seth’s Blog: Once in a lifetime [...]

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Ponder this 1/30/2010

Posted on January 30, 2010 by Todd Lohenry in Technology

Over the weekend, ‘while you were sleeping’ content drops off but thoughtful posts on forward thinking issues abound. ‘Ponder this’ is a collection of the best of those type of articles. Let’s start with Dan Zarella’s thoughts on contagious ideas… “In the research I’ve been doing over the past few years into why ideas spread, [...]

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Personal Digital Coaching…

Posted on December 13, 2009 by Todd Lohenry in Blogging, Technology

Image via Wikipedia …could be just the help you’re looking for! Over 18 months ago, Seth Godin wrote this on his blog: “Here are three things that are true: 1. Digital technology, especially computers and cell phones, can dramatically increase productivity. 2. More and more users of digital technology are small firms or individuals. 3. [...]

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define:brand

Posted on December 13, 2009 by Todd Lohenry in Facebook, Social Media, Thoughts

I got this from Seth Godin who got it from the Google dictionary… “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t [...]

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Strategy vs. tactics in social media…

Posted on December 12, 2009 by Todd Lohenry in Social Media, Technology

Seth Godin on strategy vs. tactics… New media creates a blizzard of tactical opportunities for marketers, and many of them cost nothing but time, which means you don’t need as much approval and support to launch them. As a result, marketers are like kids at Rita‘s candy shoppe, gazing at all the pretty opportunities. Most [...]

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Image representing Seth Godin as depicted in C...

Tactic #1: Master Firefox!

Posted on October 12, 2009 by Todd Lohenry in Blogging, Featured, Social Media, Technology

This entry is part 4 of 13 in the series Top 10 Tactics and Tools

http://youtu.be/BrXPcaRlBqo

Image via CrunchBase First, what’s this nonsense about ‘Tightening your Tribe’? Well, it’s a reference to Seth Godin’s social media masterpiece ‘Tribes‘. As I read the book, I really enjoyed the strategic discussion but found any reference to practical, tactical tools was missing. I therefore decided to create a series of posts on tools that [...]

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