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Struggling with content strategy?
Interesting thoughts from Rachel Lovinger… “Not that familiar with “content strategy?” That’s ok. It’s in my job title, and I struggle every time I’m asked what I do for a living. Many people have no idea what it means, but even more people bring their own (wrong) assumptions to the conversation. Usually they think it [...]
‘Curating’ information as a strategy and a tactic…
Valeria Maltoni of ConversationAgent makes a great case for ‘curating’ as a content strategy. She says… “Which is where the idea that curating information could be your content strategy comes in. And I mean curating in the sense of organizing, editing, displaying, highlighting, captioning, commenting on, and all of the activities you’d see associated with [...]
21 Ways to Create Compelling Content When You Don’t Have a Clue
Sometimes you’re just flat out of ideas. It’s not a matter of talent — you’ve written great stuff in the past. But lately, when you go back to the well for a fresh idea, it’s coming up dry. This happens to the best of us — even veterans who consistently produce quality content have their [...]
Consume, create, connect!
John Jantsch recently wrote on the topic of “Profiting from other people’s content”. He says… “Don’t be alarmed by that title — I’m not talking about stealing content for gain, I’m talking about adding the filtering and aggregating of content to your content consumption, creation and sharing routine. Pretty much everyone has bought into the [...]
65% of internet users have paid for online content
If you’re a blogger looking to generate revenue, here’s something that might interest you… “Nearly two-thirds of internet users – 65% – have paid to download or access some kind of online content from the internet, ranging from music to games to news articles to adult material. Music, software, and apps are the most popular [...]
The importance of curation
From a 30,000 foot view, there are two types of bloggers; creators and curators. Let’s talk about curation as an ‘art’ form… “Content aggregation (the automated gathering of links) can be seen on sites like Google News. Overall, this type of aggregation has been seen as a positive thing for content creators and publishers, and [...]
Creators and Curators
Image by Oversocialized via Flickr From my perspective, there are two main types of blog content; creation and curation… “The idea behind curators and content curation is that there is such a flood of new content pouring through the Internet pipes these days that being aware of all of it and sorting it out in [...]
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There is no ‘easy button’…
Image by spackletoe via Flickr …for social media, but there are some good, fast, and cheap tools that are simple to use and support the social media lifestyle. Unfortunately, most companies are taking a different approach. My good friend Dana VanDen Heuvel scratches his head here… “I was in a meeting recently where I witnessed [...]
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