Posted on February 13, 2012
by Todd Lohenry
in Blogging, Facebook, Social Media
Happy Monday! Time to talk about trends in blogging and content marketing. First, though, a confession. I accidentally used decaf instead of regular and I’ve been dragging my butt around all day. This blog is fueled by coffee and now that I’ve had a good cup, life can start [at 3:27PM]! Here’s my bias; blogging [...]
Posted on February 9, 2012
by Todd Lohenry
in Content Management, Facebook, Infographics
Here’s something all-American content marketers can relate to! What makes up the ‘meat’ of an effective content strategy? Digital Strategist Mark Smicklas decided to illustrate what he believes is crucial with this amazing infographicinspired by the American Classic. Source: Food for Thought: The Content Strategy Burger [INFOGRAPHIC] | The Content Strategist Now I’m hungry!
Posted on November 15, 2011
by Todd Lohenry
in Blogging, Thoughts
Interesting thoughts from Rachel Lovinger… “Not that familiar with “content strategy?” That’s ok. It’s in my job title, and I struggle every time I’m asked what I do for a living. Many people have no idea what it means, but even more people bring their own (wrong) assumptions to the conversation. Usually they think it [...]
Posted on July 23, 2011
by Todd Lohenry
in Blogging, Technology, Thoughts, Trends
Valeria Maltoni of ConversationAgent makes a great case for ‘curating’ as a content strategy. She says… “Which is where the idea that curating information could be your content strategy comes in. And I mean curating in the sense of organizing, editing, displaying, highlighting, captioning, commenting on, and all of the activities you’d see associated with [...]
Posted on May 12, 2011
by Todd Lohenry
in Blogging
Sometimes you’re just flat out of ideas. It’s not a matter of talent — you’ve written great stuff in the past. But lately, when you go back to the well for a fresh idea, it’s coming up dry. This happens to the best of us — even veterans who consistently produce quality content have their [...]
Posted on February 16, 2011
by Todd Lohenry
in Facebook, Featured, Social Media, Technology, Thoughts, Trends
John Jantsch recently wrote on the topic of “Profiting from other people’s content”. He says… “Don’t be alarmed by that title — I’m not talking about stealing content for gain, I’m talking about adding the filtering and aggregating of content to your content consumption, creation and sharing routine. Pretty much everyone has bought into the [...]
Posted on December 31, 2010
by Todd Lohenry
in Thoughts
If you’re a blogger looking to generate revenue, here’s something that might interest you… “Nearly two-thirds of internet users – 65% – have paid to download or access some kind of online content from the internet, ranging from music to games to news articles to adult material. Music, software, and apps are the most popular [...]