Tag Archives: Site Management

3 hours of content management

This is [almost] everything I think I know about the topic with a couple of bonus videos thrown in at the beginning…

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Blogging and content marketing trends for this week @ e1evation

Happy Monday! Time to talk about trends in blogging and content marketing. First, though, a confession. I accidentally used decaf instead of regular and I’ve been dragging my butt around all day. This blog is fueled by coffee and now that I’ve had a good cup, life can start [at 3:27PM]! Here’s my bias; blogging [...]

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Food for Thought: The Content Strategy Burger

Here’s something all-American content marketers can relate to! What makes up the ‘meat’ of an effective content strategy? Digital Strategist Mark Smicklas decided to illustrate what he believes is crucial with this amazing infographicinspired by the American Classic. Source: Food for Thought: The Content Strategy Burger [INFOGRAPHIC] | The Content Strategist Now I’m hungry!

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SR 99 construction bypass and ramp looking south

Content marketing for thought leadership in the construction industry

I’ve seen content management and marketing for thought leadership applied to everything from Agriculture to Yoga and I believe it will work in the construction industry as well. Why?

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Protected: Content management and marketing for thought leadership; the book

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Transactional Model of Communication

Struggling with content strategy?

Interesting thoughts from Rachel Lovinger… “Not that familiar with “content strategy?” That’s ok. It’s in my job title, and I struggle every time I’m asked what I do for a living. Many people have no idea what it means, but even more people bring their own (wrong) assumptions to the conversation. Usually they think it [...]

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‘Curating’ information as a strategy and a tactic…

Valeria Maltoni of ConversationAgent makes a great case for ‘curating’ as a content strategy. She says… “Which is where the idea that curating information could be your content strategy comes in. And I mean curating in the sense of organizing, editing, displaying, highlighting, captioning, commenting on, and all of the activities you’d see associated with [...]

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Consume, create, connect!

John Jantsch recently wrote on the topic of “Profiting from other people’s content”. He says… “Don’t be alarmed by that title — I’m not talking about stealing content for gain, I’m talking about adding the filtering and aggregating of content to your content consumption, creation and sharing routine. Pretty much everyone has bought into the [...]

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65% of internet users have paid for online content

If you’re a blogger looking to generate revenue, here’s something that might interest you… “Nearly two-thirds of internet users – 65% – have paid to download or access some kind of online content from the internet, ranging from music to games to news articles to adult material. Music, software, and apps are the most popular [...]

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