I’m a visual guy and as you can tell from reading this blog I love infographics and I curate them quite a bit. This one is better than most. Take a hard look and ponder the data and what it means to you and your organization… The small business social media cheat sheet [infographic] – [...]
32% of Businesses Cite ‘Lack of Time’ as Biggest Social Media Challenge
Have you heard it said that we tend to agree with experts who agree with us? Well? I really agree with these guys… Red Rocket Media, a specialist content marketing agency, surveyed marketing professionals across a wide range of sectors and found that 32% of businesses cited ‘lack the time’ as their biggest social media [...]
How to introduce social media to your business
Danny Brown has some helpful information this morning on how to introduce social media to your business… “Fact – too many businesses still need to wake up and realize that social media is not “one of these Internet fads” that will disappear. Fact – because of this mindset, too many businesses are potentially missing out [...]
What Do Users Expect From Your Company’s Facebook Page?
Does your small business have a Facebook page? If so, new findings of a study by ExactTarget, Subscribers, Fans and Followers: The Meaning of Like, has some interesting info about what users expect when they “like” your business on Facebook—and why they may not “like” you. First of all, liking a business on Facebook doesn’t [...]
4 Reasons Why You Should Be Blogging About Your Business
Blogging is still a fairly recent development for marketing, and small and medium sized businesses are the ones who will benefit greatly by incorporating blogs into their online marketing strategy. The power of blogging and the audiences it reaches cannot be denied – this is a cutting edge way to market your company, and by [...]
Social Media is a Waste of Time
If you are like most small businesses, you and your team are stretched thin. If you even have a team. All day long you are servicing customers, delivering products, managing finances and doing whatever it takes to keep your business up and running. The last thing you need is to waste time. But for many [...]
Will Blogging Work for Your HVAC Business? Any business?
Here’s a great post from contractingbusiness.com that has good insight for many solopreneurs and small business owners… The fact is, blogging for business does take effort on a daily basis. And benefits may not be apparent for as long as six months. Yes, blogging is just a tool, but here are some facts about blogs [...]
Why It’s Okay to Be Small
…There are some definite advantages that solo professionals (a.k.a. freelancers) can offer their clients that traditional companies usually cannot. Here are seven of those advantages: Quick decision-making. A freelancer is able to make decisions very quickly. In fact, he or she is the decision-maker. In contrast, large corporations may have multiple layers of approval that [...]
Tools I use; 31 days to build a better blog
During the course of September, I’m working through Darren Rowse‘s ebook “31 days to build a better blog”. First assignment? Create an ‘elevator pitch‘. Here’s what I have so far… Short version? “e1evation.com is about educating, equipping and empowering” Long version? e1evation.com is about marketing, sales and technology for small business owners, non-profits and academic institutions. [...]
Business Customers Are Digital. Shouldn’t Your Marketing Be?
Are you skeptical about using digital and social media in business marketing? Think it’s only for consumers, and that business customers don’t have time for it? Your competitors don’t think so. And they are gaining competitive advantage by embracing new digital and social methods of connecting with their customers. Those tools are fast becoming the [...]
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