Posted on March 6, 2010
by Todd Lohenry
in Blogging, Thoughts
Image via Wikipedia I’m a huge fan of blogging for small businesses — after all, it has worked so well for me! This question invariably comes up sooner or later… “What the hell am I supposed to write about, I own a {insert your small business here}? Really, who cares about your flower shop, bike [...]
Posted on March 5, 2010
by Todd Lohenry
in Social Media, Technology
A couple of weeks ago, I announced that my “Social Media Academy” course would be available April 5. I’m looking for three to five beta testers to help me perfect the content. The course is very much still in it’s infancy stages, but I am looking for a few people who would like to participate [...]
Posted on February 22, 2010
by Todd Lohenry
in Social Media, Technology
Image via Wikipedia Start here… “If you are a small business owner like me, then you are no stranger to the fact that learning how to master Twitter can seem a little bit like wrestling a hungry alligator. Meaning, there is a steep learning curve and if you mess up it can be deadly. Figuratively [...]
Posted on February 20, 2010
by Todd Lohenry
in Social Media, Technology
Image via Wikipedia Small business owners should pay heed to the opportunities presented by mobile social media as the number of smartphone users climbs… “Small businesses stand to increase their local audience and further their market reach through geolocation platforms, which attach real-world locations to mobile phones. Here are a few ways companies can become [...]
Posted on February 3, 2010
by Todd Lohenry
in Social Media, Thoughts
Just because you’re a small business, doesn’t mean you can’t leverage social media — in fact, it’s quite the opposite… “Social Media impacts every business, every brand, and in doing so, connects a network of distributed communities of influence, making the world a much smaller place in the process. Small businesses are in fact at [...]
Posted on January 30, 2010
by Todd Lohenry
in Technology
Over the weekend, ‘while you were sleeping’ content drops off but thoughtful posts on forward thinking issues abound. ‘Ponder this’ is a collection of the best of those type of articles. Let’s start with Dan Zarella’s thoughts on contagious ideas… “In the research I’ve been doing over the past few years into why ideas spread, [...]
Posted on November 24, 2009
by Todd Lohenry
in Social Media, Technology, Trends
Regardless of what the government says, most business owners feel we’re still in a recession… “The recession is cutting into small and midsized businesses’ IT spending, and some industries are hurting more than others, according to the results of the latest IT Effectiveness Index (ITEI) survey. The ITEI is a benchmarking tool that measures the [...]
Posted on November 5, 2009
by Todd Lohenry
in Just in case
“Every small business owner can benefit from becoming a better speaker. It doesn’t really matter if your ambitions are to sell across the desk or present across the globe, getting your message heard and acted upon is essential small business stuff. In fact, I think that forcing yourself to get in front of an audience [...]
Posted on August 28, 2009
by Todd Lohenry
in Blogging, Social Media, Technology
Image via CrunchBase I had a conversation last night with a friend and business owner who is struggling to get his mind around blogging and social media. I couldn’t help but think of him when I saw this… “It’s quite easy for small business owners to become distracted by their day-to-day responsibilities. But in this [...]