via convinceandconvert.com Jay Baer says “My takeaways from this findings are these: 1. I need to do more on Facebook, and not be as Twitter-heavy as I have been 2. Facebook is now almost a required element, even for B2B 3. Twitter is increasingly a highly targeted element, used to reach and interact with particular [...]
Blogging for Thought Leadership
Posted on April 16, 2011 by Todd Lohenry in Blogging, Featured, Social Media, Thoughts
I’d like to call your attention to a new webinar being offered by Dana VanDen Heuvel of Green Bay. In a couple of weeks, Dana will be speaking on the topic of business blogging for thought leadership and few people know this topic better than him. Dana says… “Blogging is one of the most important [...]
Content marketing: 13 ways to get your clients to think like a blogger
Posted on April 14, 2011 by Todd Lohenry in Blogging, Content Marketing, Just in case
In the past few weeks, I’ve had numerous conversations with colleagues, partners and in some cases, clients, about blogging and the challenges of keeping a blog up and running. Most of those conversations come down to one thing: Content. Do you have enough to say to sustain a blog? Do you have strong enough opinions [...]
How Many Impressions Does it Really Take?
Posted on April 14, 2011 by Todd Lohenry in Social Media, Thoughts
via marketingsavant.com I came across a mention of this today and thought it appropriate to share. This is dated advice. Dated from 1885 to be more specific! Thomas Smith, a London Businessman, wrote a guide called Successful Advertising in 1885. The sayings he used are still being used today and form the foundation for the [...]
Why There’s Nothing Wrong With Social Media Automation
Posted on April 9, 2011 by Todd Lohenry in Just in case, Social Media
A lot of social media purists will tell you that you’re the spawn of the devil if you use automation. To truly use social media properly, you have to “be there” constantly, otherwise you’re just fooling yourself and your connections. Bullshit. Maybe to the purists that are on Twitter and Facebook non-stop, and love to [...]
I’m working on a presentation…
Posted on April 6, 2011 by Todd Lohenry in Social Media, Technology
…on the Top 10 Tactics and Tools for Social Media. Here’s my mindmap. What’s missing? You can grab the map and move it around or make it full screen if that helps by using the menu bar at the bottom of the map…
5 Tips for Improving Your Social Customer Service
Posted on April 5, 2011 by Todd Lohenry in Social Media, Trends
Image via CrunchBase Back in the day, if you wanted support from a business, you had to go to where the business’s reps were. Be it via an 800 number, support forums, e-mail or chat, the business would set the rules about how quickly your inquiry was addressed. But with social media growing as a [...]
How to write a blog post in 10 minutes
Posted on April 3, 2011 by Todd Lohenry in Blogging, Social Media
Part of a series. Original version at AlexandraSamuel.com. In my recent blog post about how to sustain your social media presence in just 3 hours a week, I advise drafting 3 blog posts in under one hour. That may sound unimaginable if (like me) you’ve fallen into the habit of turning each blog post you write [...]
Who owns the top 5 websites in Kewaunee County?
Posted on April 1, 2011 by Todd Lohenry in Blogging, Just in case
Here are the top 5 websites [ranked by reach according to Alexa] of brands headquartered in Kewaunee County… e1evation.com e1evation net jagdidit.com toddlohenry.com wspackaging.com Could it be that we know something about how to use business blogging to drive traffic to a website? Comment below or ‘connect’ above to discuss how this applies to you [...]
Facebook is not the house
Posted on April 1, 2011 by Todd Lohenry in Facebook, Just in case, Social Media
“These days I can’t get through a presentation on the use of social media in marketing without someone inquiring whether they should use Facebook as the primary web presence for their business. “I mean, it’s free and look at all these cools tools you can add to your Fan Page.” Let me be very clear [...]
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What would I do…
April 17, 2012
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Evernote: The key to my productivity and Getting Things Done [GTD] workflow
February 24, 2012
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Coping With Email Overload
May 2, 2012
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How to Be a Leader in an Age of Information Overload
April 4, 2012
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I was wrong about Tumblr…
April 20, 2012
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Blogging roundup for 5/21/2012
May 21, 2012
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How To “Eat” Information
May 17, 2012
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The Docking Station Hosts FREE Event For Business Professionals to Get Started Using Social CRM
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Hot topics for 5/15/2012
May 15, 2012
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Rumors of my demise…
May 15, 2012
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