Tag Archives | Tactics & Tools

Tools for Tuesday; Evernote [updated]

By Todd Lohenry + on January 17, 2012 in 5 Minute University, Facebook, Featured, Technology, TODDx Talks, Tools

Here’s another ’5 Minute University’ session. This time on one of my favorite tools, Evernote… Here’s a bonus riff that I just added! Here’s an outline of the topics… 1 Why Evernote? 1.1 Google Notebook replacement 1.2 Addresses the ‘collection bucket’ issue 1.3 Key features 1.3.1 Capture anything 1.3.2 Access anywhere 1.3.3 Find things fast [...]

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Images can help content marketing, SEO campaigns

By Todd Lohenry + on December 14, 2011 in Content Marketing, Featured, Infographics, Thoughts, Tools

Brafton reports… Businesses leveraging content marketing campaigns for SEO should consider including photographs on their article pages, PR Newswire recently reported. The use of images optimized with captions and other tags that include related keywords provide more SEO opportunities. The captions and other metadata included with the photographs increase SEO, while effective use of the [...]

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Why do I use @Zemanta?

By Todd Lohenry + on December 13, 2011 in Content Marketing, Featured, Infographics, Technology, Thoughts

Here’s one of the main reasons… A report from Skyword found content marketing pages that include images are more likely to generate traffic than those without. The company conducted a study and found that page views were 94 percent higher for pages with visual content than pages that only contained text. Notably, the study saw [...]

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Is Google+ Heading in Too Many Directions at Once

By Todd Lohenry + on December 5, 2011 in Content Management, Facebook, Social Media, Technology, Thoughts

I think so and I think they’re making some pretty bad decisions along the way – like the changes made to Google Reader… Since the launch of Google+ 5 months ago, the social network has gone through many changes in both functionality and direction. Depending on who you ask at Google, the service means different [...]

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Is blogging still relevant?

By Todd Lohenry + on October 27, 2011 in Blogging, Facebook, Infographics, Social Media, Tools

http://www.youtube.com/watch?v=EUBxmU9-N4o]

From time to time, students ask me ‘is blogging relevant’? When I say that blogging is the foundation of thought leadership marketing, many of them are skeptical. After all, aren’t bloggers 40 year old white guys that live in their parents basement spewing political venom in their pajamas? Far from it! While Facebook, Google+, LinkedIn [...]

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Tools I use; Google Reader + IFTTT

By Todd Lohenry + on October 18, 2011 in 5 Minute University, Content Management, Social Media, Thoughts, Tools

http://www.youtube.com/watch?v=8mmDRhUp6A4]

One of the keys to success in social media is using the right tools and aligning them in an optimal fashion. Here are two of my favorites; Google Reader and If This Then That [IFTTT]. Video after the jump… Related articles Google Reader to Get Google+ Integration (mashable.com) How To Back Up Your Life Automatically [...]

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Effective sharing using Google Reader and Shareaholic

By Todd Lohenry + on October 3, 2011 in 5 Minute University, Content Management, Thoughts

http://www.youtube.com/watch?v=XyB9YbbrHmI&feature=player_embedded

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5 years of Google Reader

By Todd Lohenry + on September 28, 2011 in 5 Minute University, Content Management, Google Reader, Thoughts, Tools

This entry is part 1 of 6 in the series Google Reader Tips

This entry is part 1 of 6 in the series: Google Reader Tips No other tool has been as important for me as Google Reader in my growth and development as an aspiring thought leader… Related articles 6 Tips To Make Google Reader Easier To Use (e1evation.com) Google Reader, Replaced by Google Sites in the [...]

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Tools I use; Google Reader. Navigating and keyboard shortcuts

By Todd Lohenry + on September 14, 2011 in 5 Minute University, Content Management, Thoughts, Tools

This entry is part 5 of 6 in the series Google Reader Tips

This entry is part 5 of 6 in the series: Google Reader TipsIn this post I talk about organizing all those feeds you have been aggregating and how to quickly move through articles in Google Reader… Related articles What Do You Hate Most About the New Google Reader? (marketingpilgrim.com) Google Reader Is Not About Reading [...]

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