Author Jonathan Goodman talks about blogging as a means of building influence… I’m a nobody. Scratch that; I was a nobody. I work as a personal trainer in Toronto; I had no connections, knew nothing about blogging, and hadn’t written anything since University. What I did have was an idea and, with the right know-how, [...]
Send a video email before making a phone call?
A new client, Chala of Coachtactics in Toronto wrote me this morning asking my opinion on a post she found in Linkedin… As a general practice our team will try and use video email before calling a potential prospect. We have found our conversion rates improve and a relationship as been built before you even [...]
“No, Really, I am the Swiss Army Knife of XYZ”
Image by ttnk via Flickr Because of a twitter exchange, a CEO of a company sent me their website link and asked me to check it out. After a minute of arriving, I left. I couldn’t tell who it was for, I couldn’t even tell what it was. Rather than ignoring this email, I wrote [...]
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Parking fail…
…becomes social media success story! A security camera caught this parking ‘fail’ on camera: Hyundai Canada [manufacturer of the victim's car] saw this YouTube video and was quick to turn this into a social media success! The moral of the story? Everyone wins with social media done well…
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