Posted on October 23, 2010
by Todd Lohenry
in Just in case
Image via Wikipedia More people are creating more content of more types and sharing it with more connections in more places than ever before – not just text, but photos, audio and video as well. Every second of every day comes with more opportunities to be off task, distracted, and interrupted – with something new [...]
Posted on October 23, 2010
by Todd Lohenry
in Just in case
Image via CrunchBase Remember the bookmark – the thing you did after finding an interesting Web site that you didn’t want to forget? The bookmark was an amazing tool because it became a personal category of online discoveries. We were so taken with what was available on the Web that using a bookmark was an [...]
Posted on October 20, 2010
by Todd Lohenry
in Blogging, Facebook, Just in case, Social Media
Image via Wikipedia In order to establish trust these days, producing helpful content for your target audience is essential. This per John Jantsch, publisher of Duct Tape Marketing, a leading resource on small business marketing. …[P]eople today have come to expect to find information about any product, service, company, individual, cause or challenge they face [...]
Posted on October 20, 2010
by Todd Lohenry
in Facebook, Just in case, Social Media
Image via CrunchBase Everything you do online is “putting it out there”—that is, putting yourself out there. And when it comes to using Twitter, Facebook, LinkedIn, YouTube, and other social networks, everybody’s got an opinion on best practices—how far out there you should put yourself. In my experience as a marketing strategist and owner of [...]
Posted on October 20, 2010
by Todd Lohenry
in Facebook, Just in case, Social Media
Image via CrunchBase What do you do when a client ruins something you’ve created for them? Anyone in a service business knows that you can’t protect the assets you develop for a client from the client themselves. You can’t defend the work you did for them when it no longer resembles the actual work you [...]
Posted on October 19, 2010
by Todd Lohenry
in Facebook, Social Media
Image via CrunchBase Yesterday morning, I logged into Facebook (as I do each morning) and saw a post from my cousin’s wife that my cousin had suffered a major heart attack the night before and had open-heart surgery. Thankfully, he will be ok, but the shock of this happening to my cousin at such a [...]
Posted on October 18, 2010
by Todd Lohenry
in Blogging
Image via Wikipedia Are your blog posts just “okay”? Want to make them great? If so, keep reading. A great blog post respects the needs of three distinct entities. It educates and informs your audience (your subscribers and visitors), optimizes for the search engines and sufficiently energizes you so that you do a good job [...]
Posted on October 18, 2010
by Todd Lohenry
in Just in case, Social Media
Image via CrunchBase Over the last 18 months I’ve built two profitable businesses with the help of social media. One business was a sure thing; the other was a side project. My side project was a blog: womeninbusiness.com.au. All of the important numbers (subscribers, page views and profits) are growing monthly and I’ve never paid [...]
Posted on October 11, 2010
by Todd Lohenry
in Facebook, Social Media, Thoughts
Image by barockschloss via Flickr Social media is not just for the kids, the young, hip and aware. It’s also for ag producers. I’m David Sparks and I’ll be right back to tell you why. My kids can’t wait to get on Facebook to tell everybody, that has committed to being their “friend”, everything they [...]
Posted on October 7, 2010
by Todd Lohenry
in Facebook, Social Media
Image by yjsk via Flickr Admit it: You might love Twitter as a social network, but you probably don’t love it as a service. Twitter is the Yugo of social tools — it can take you wherever to need to go, but there aren’t a whole lot of bells and whistles. Of course, Yugos probably [...]