Posted on April 2, 2012
by Todd Lohenry
in Blogging
My weekly roundup of all things blogging and content marketing…
Posted on February 4, 2012
by Todd Lohenry
in Search Engine Optimization [SEO], Tools, Trends
Content marketing — posting relevant content to this blog — is the way I have done Search Engine Optimization [SEO] in the past. Thanks to my Search Engine Optimization [SEO] bff Ronnie Binser of Video Leads Online, I’m now focusing on doing Search Engine Optimization [SEO] ‘on purpose’ instead of by accident…
Posted on January 14, 2012
by Todd Lohenry
in Content Marketing, Just in case
HubSpot has some great thoughts on building online authority that I’d like to share with you… When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry? Being an online authority essentially means you’re not only a [...]
Posted on December 28, 2011
by Todd Lohenry
in Blogging, Content Management, Social Media, Thoughts, Tools
Amanda DiSilvestro has some good thoughts on blogging and keywords today… Whether you’re starting a small business blog or simply looking to improve your search engine optimization (SEO) efforts, think keywords. Actually, think specific keywords. Many bloggers don’t realize that finding the right keywords is the key to getting on the top of that search [...]
Posted on December 21, 2011
by Todd Lohenry
in Blogging, Infographics
Blogging is a good start, but if you want to really rank high, you have to go to the next level… Getting on the first page of Google is a daunting challenge for bloggers and webmasters. Google is a search engine behemoth that controls nearly 70 percent of all internet searches and ranking on its [...]
Posted on December 13, 2011
by Todd Lohenry
in Content Marketing, Curation
One of my clients, Gemma Stone, asked me about curation and duplicate content yesterday. As frequently happens, I found the answer to her question in my travels around the ‘Interverse’ this morning… The most common question I get about content curation is, “Isn’t that duplicate content?” (in the eyes of the search engines) There are [...]
Posted on October 11, 2011
by Todd Lohenry
in Blogging
Blogging is still a fairly recent development for marketing, and small and medium sized businesses are the ones who will benefit greatly by incorporating blogs into their online marketing strategy. The power of blogging and the audiences it reaches cannot be denied – this is a cutting edge way to market your company, and by [...]
Posted on July 27, 2011
by Todd Lohenry
in Blogging, Featured, Social Media
Image via CrunchBase I frequently post on the power of blog enabled websites. This is one of those times… “A blog does two important things in terms of the search engines: 1. Adds naturally occurring, keyword-rich pages. 2. Increases the potential for incoming links from high-quality websites. This article will reveal the why and how [...]
Posted on July 15, 2011
by Todd Lohenry
in Blogging, Technology
Image via CrunchBase One of the main benefits of adding a blog to your website is the lift it gives your site — blogging rocks at generating traffic! Why? Because frequent posting feeds search engines which measure value of a site in part by how frequently it’s updated. Each post you create can also be [...]
Posted on July 2, 2011
by Todd Lohenry
in Technology
http://www.youtube.com/watch?v=cOZU7BOeQ58&feature=player_embedded]
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