Posted on March 13, 2012
by Todd Lohenry
in Just in case, Thoughts
Almost three years ago I read Seth Godin’s epic book Tribes; We Need You to Lead Us. I was at once inspired by the strategic possibilities and disappointed by the lack of references to any tools or tactics that could help me implement Seth’s ideas. At that point I had been blogging for approximately 4 [...]
Posted on January 13, 2012
by Todd Lohenry
in Social Media
Cute! Heidi Cohen has 13 ways social media scares marketers for Friday the 13th. The first one comes up in every social media class and preso her in Northeast Wisconsin… Social media is scary for marketers. Used to controlling their brand and messages, they feel most comfortable using one-to-many media for distribution. By contrast, social [...]
Posted on January 11, 2012
by Todd Lohenry
in Just in case, Social Media
Yesterday I spoke at an in-service day for teachers at Northeast Wisconsin Technical College on the topic of social media for academic thought leaders. Here’s my preso… Publish or Perish 2.0 View more presentations from e1evation, llc
Posted on January 3, 2012
by Todd Lohenry
in Blogging, Thought Leadership, Tools
Craig Badings has put together an epic post on thought leadership trends for 2012. He starts… I asked 12 people who I consider to be leading global commentators on thought leadership as well as a couple who have produced some amazing thought leadership programs in-house over the years to comment on four critical thought leadership [...]
Posted on December 31, 2011
by Todd Lohenry
in Content Management, Curation, Social Media, Thoughts, Tools
mjfern? If you blog, you will have critics. Recently someone took me to task for this post on this blog… Go to the source if you’d like the rest of his perspective. Comment, call or ‘connect’ so we can talk about how this applies to you and your organization… via A Marketer’s Guide to Content [...]
Posted on June 30, 2011
by Todd Lohenry
in Technology
Things looked promising for rural geeks this time last year. Engadget reported here: “As we’ve seen in the decidedly botched digital TV transition, nothing involving government and technology is ever straightforward. With that in mind, let us present to you the most germane portion of the recently passed economic stimulus package with respect to gadgets [...]
Posted on June 23, 2011
by Todd Lohenry
in Blogging, Featured
The good Lord has put some amazing people in my path. For a guy ‘straight outta Wisconsin’, I’ve been blessed with the opportunity to collaborate with some pretty high octane people. One of them is Nilofer Merchant. Now Nilofer herself is not in need of a ‘total beauty makeover’ but her web presence was another [...]
Posted on June 15, 2011
by Todd Lohenry
in Content Marketing, Just in case
Growing a blog? Do you want to attract more readers? Do you want to grab the attention of the big players in your industry and leverage their star power? Silly questions, right? In this article I’ll share how you can grow a loyal and sustained fan base by working with the top experts in your [...]
Posted on May 7, 2011
by Todd Lohenry
in Content Management, Social Media, Technology, Thoughts, Tools
In December of last year, I embarked upon an experiment to see if I could leverage a website with a blog combined with social media tools to increase traffic to a site. In that month, my sandbox site had a grand total of 670 pageviews. In the month that ended yesterday, I had a total [...]
Posted on March 19, 2011
by Todd Lohenry
in Blogging, Featured, Social Media
The beautiful view from my deck in rural northeast Wisconsin is a great reminder of the power I have to publish and promote; from anywhere to the ends of the internet! I’ve worked hard to develop a simple blogging workflow that can empower even the most basic computer user. I don’t care if you’re Mac, [...]