Tag Archives: WordPress

Is Blogging Dead or Are Companies Not Trying Hard Enough?

Posted on April 25, 2012 by in Blogging, Just in case

In Monday’s epic post I mentioned the UM Dartmouth study on the death of blogging. Here’s the response I should have written if I were as smart as Gini Dietrich of Spin Sucks… When I speak to CEO organizations, I typically run through a series of quick slides that show where technology is right at [...]

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Blogging and content marketing roundup for 4/23/2012

Posted on April 23, 2012 by in Blogging, Content Management, Content Marketing

Last week the Center for Marketing Research at the University of Massachusetts Dartmouth came out with a report that said that blogging is on the decline and that Facebook and Twitter are taking over… A new study has shown that blogging amongst brands and businesses is in decline as corporations turn to social media to [...]

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On Effective Business Development

Posted on April 21, 2012 by in Content Management, Content Marketing, Thought Leadership, Thoughts

Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? ‘Thought leadership’ marketing. To my mind, if you want to be a thought leader there are only two things you need to do well: Deepen your expertise through a continuous learning [...]

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How to easily include images in your posts…

Posted on April 16, 2012 by in Blogging, Curation, Tactics, Technology, Tools

http://youtu.be/w5DJPH_lFWA

I coach a lot of people on how to use WordPress effectively for ‘thought leadership’ marketing. One of the most important things to include in every post is a relevant picture. Why? HubSpot says: If you’ve ever read a book with a child, you probably know they find pictures more interesting than words; but are [...]

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Over 100 Stories Told with @Storify!

Posted on April 12, 2012 by in Just in case

I’ve officially told over 100 stories with Storify so I guess you can say that I officially love it! Thanks to the guys at Storify — especially Burt and Jeff — who make and support such a great technology. I think the future of blogging looks a lot like Storify… Here are some of my [...]

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Consuming information effectively, or, how to ‘listen’ to the internet…

Posted on April 11, 2012 by in Featured, Google, Personal News Aggregation, Social Media, Technology, Tools

This entry is part 3 of 3 in the series Be Known
http://youtu.be/AN7RknCVyJI

If you want to be a thought leader [or be perceived as an expert on the internet] I believe there are just two things you need to do… Deepen your expertise by appropriately managing the information you need to master Detail your expertise by letting people know what you know That’s it! Simple but not [...]

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On sharing…

Posted on April 3, 2012 by in Blogging, Content Management, Content Marketing, Thought Leadership, Thoughts

http://youtu.be/yocKV5iIso0

The first commandment of social media is ‘share, share, share’. A blog should be designed in such a way as to facilitate that sharing, both for the author AND the reader. Here are some practical tips on how I use sharing from my blog to drive traffic and engagement…

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Blogging and content marketing roundup for 4/2/2012

Posted on April 2, 2012 by in Blogging

My weekly roundup of all things blogging and content marketing…

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3 Tools for Curating Content on MacOS

Posted on March 31, 2012 by in Blogging

http://youtu.be/M0XaKcFxcrk

I’m a big fan of effective curation for content marketing and ‘thought leadership’. My preferred platform is Windows 7 these days, but many of my clients prefer MacOS. I put together a little riff yesterday outlining how use 3 tools to effectively curate content on the Mac.

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