
Posted on February 7, 2012 by Todd Lohenry in Infographics
Lately, I have been pondering the price of free. Perhaps it was the revelation @ Mashable that my Google information is worth $5,000 per year to marketers that got me thinking, but for the time being if you decide to use these tools, at least be smart about how you do it… Online Privacy Tips [Infographic] [...]

Posted on February 6, 2012 by Todd Lohenry in Content Management, Content Marketing, Thought Leadership
This morning I had to travel 225 miles from Warrenville, IL to Algoma, WI at 5 in the morning. Needless to say it cut into my blogging time. I thought I’d use it as an opportunity to test SoundCloud for audio blogging. This was dictated to SoundCloud on my Google Nexus S while driving in [...]

Posted on January 14, 2012 by Todd Lohenry in Content Marketing, Just in case
HubSpot has some great thoughts on building online authority that I’d like to share with you… When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry? Being an online authority essentially means you’re not only a [...]

Posted on December 22, 2011 by Todd Lohenry in Just in case, Tools
Tom Ewer has such a good list here, I curated the entire post…. Witnessing an ocean of traffic flood through the metaphorical gates of your beloved blog is a dream to most. But building a good level of traffic doesn’t have to be a pipe dream. With a lot of hard work, quality content, and [...]

Posted on December 14, 2011 by Todd Lohenry in Social Media
As businesses become increasingly global and competitive, social media is playing a major role because of its ability to bridge distances and enable the development of relationships, a key component for any business. ”It is totally reshaping the way organizations communicate,” says Andrea Goldberg, the president and founder of Digital Culture Consulting, LLC in [...]

Posted on December 14, 2011 by Todd Lohenry in Content Management, Content Marketing, Thoughts
Jill Kocher, journalist at Practical Ecommerce says… At the centre of this form of communication and customer engagement is fresh content as Kocher says: “An etailer needs a creative angle to develop interesting, valuable, sharable content that remains relevant to its core product set.” And once you have great content it is easy to share [...]

Posted on December 13, 2011 by Todd Lohenry in Just in case, Tools
Takeaway 1: More Twitter Users, More Tweeting The new focus on discovery makes Twitter a stronger contender for information gathering. The activity feed also allows users to feel more connected to the people they follow by giving users a better idea of how their tweets impact others, making Twitter much more appealing to the once [...]

Posted on December 7, 2011 by Todd Lohenry in Blogging, Curation, Thought Leadership, Tools
Image by stefano principato via Flickr Author Heather Huhman has some good reasons as to why you should pay attention to your personal brand – especially when it comes to finding work… Here are some reasons how your personal brand can get you hired. It will make you stand out. By creating your personal brand [...]