One of my clients, Gemma Stone, asked me about curation and duplicate content yesterday. As frequently happens, I found the answer to her question in my travels around the ‘Interverse’ this morning…
The most common question I get about content curation is, “Isn’t that duplicate content?” (in the eyes of the search engines)
There are two answers to this question:
First, if you’re just aggregating content into your website, yes, it is most likely duplicate content. But if you are curating the content, pulling great (not all) information from elsewhere — manually, not automatically — adding your own perspective to it and grouping things into collections of useful information, that is valuable stuff.
This is unique presentation of information that exists nowhere else and is not duplicate content. And we’re not just skirting by duplicate content filters. The goal is to create truly useful and unique content.
Second, if you are providing a valuable service by finding the best information on a subject, responding to a need of a community of people interested in your topic, you will become an authority and build an audience. By engaging this audience, it will grow into a community who is waiting for each of your updates and will respond to you. At that point, you’re “Google proof”, and the question is moot…
And the irony is with your valuable curated resource and social proof you achieve by adding value, that’s when Google will see you as an authority and rely on you and your website to provide good results for people searching in your niche, and all that free traffic is gravy.
Source: How to Get Shareist | Shareist – Content Curation Platform
Curating content – like I did here – is an effective way to get your point across while providing value and driving traffic. Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…
Related articles
- What is Duplicate Content and How Does Google Look at It (screamingtips.com)
- Duplicate Content in a Post-Panda World (seomoz.org)
- Wake Up SEOs, the New Google is Here (seomoz.org)
- Content Curation: Are You A Fire Hose or A Focusing Lens? (bethkanter.org)
